{"id":23122,"date":"2015-09-07T00:30:36","date_gmt":"2015-09-06T22:30:36","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=23122"},"modified":"2020-11-27T12:34:31","modified_gmt":"2020-11-27T11:34:31","slug":"alibaba-cresce-del-28-e-i-negozi-di-vicinato-di-walmart-del-73","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/alibaba-cresce-del-28-e-i-negozi-di-vicinato-di-walmart-del-73\/","title":{"rendered":"Alibaba cresce del 28%. E i negozi di vicinato di Walmart  del 7,3%&#8230;"},"content":{"rendered":"<p>Il fatturato di <a href=\"https:\/\/www.giuseppecaprotti.it\/amazon-supermercati-ecommerce\/\">Alibaba<\/a> \u00e8 cresciuto, nel trimestre terminante il 12 agosto, del 28% metre il risultato operativo &#8220;solo&#8221; del 23%.<\/p>\n<p>Ci\u00f2 \u00e8 dovuto ai suoi investimenti sul <em>mobile internet <\/em>(acquisti e- commerce\u00a0fatti sugli smartphone) settore che ha segnato un +\u00a0225%.<\/p>\n<p>Alibaba ad agosto ha anche acquisito una partecipazione in una catena di negozi specializzati in elettronica, la Suning Electronics , cos\u00ec da poter controllare ancora meglio la catena logistica ed operare direttamente sia da dei <a href=\"https:\/\/www.giuseppecaprotti.it\/drive-un-nuovo-strumento-per-la-distribuzione\/\">drive<\/a> che da dei\u00a0magazzini di negozio, come , per esempio hanno <a href=\"https:\/\/www.giuseppecaprotti.it\/esselunga-e-le-commerce-ovverossia-esselunga-a-casa\/\">sempre fatto Tesco ed Esselunga.<\/a><\/p>\n<p>The Economist,\u00a0infatti sottotitola\u00a0l&#8217;articolo sotto\u00a0con &#8220;<em>Clicks to bricks&#8221;<\/em> (dai click &#8211; dei soli personal computer -ai mattoni..)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/The-Economist-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22270 aligncenter\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/The-Economist-logo.png\" alt=\"\" width=\"350\" height=\"172\" srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/The-Economist-logo.png 350w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/The-Economist-logo-300x147.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p class=\"fly-title\">Alibaba<\/p>\n<h3 class=\"headline\">Clicks to bricks<\/h3>\n<h1 class=\"rubric\">The Chinese online giant is looking for new sources of growth<\/h1>\n<aside class=\"floatleft light-grey\"><time class=\"date-created\" datetime=\"2015-08-15T00:00:00+0000\"> Aug 15th 2015 <\/time> | <span class=\"location\">SHANGHAI<\/span> | <a class=\"source\" href=\"http:\/\/www.economist.com\/printedition\/2015-08-15\">From the print edition<\/a><\/aside>\n<aside class=\"floatleft light-grey\">\u201cIN FIVE years, we will sell\u00a0 sell one trillion dollars.\u201d That is the bet that Jack Ma, the chairman of Alibaba, made with American businessmen on a recent trip to Chicago. The Chinese firm is already the world\u2019s biggest e-commerce outfit. But now Mr Ma thinks he can more than double the volume of sales on his firm\u2019s online-sales platforms by 2020.<\/aside>\n<div class=\"main-content\">\n<p>First, he must win over investors. The firm\u2019s shares have fallen sharply from their peak of $119 late last year, though at around $74 they remain above the $68 price at which they (or rather, shares in a \u201cvariable interest entity\u201d linked to Alibaba, and registered in the Cayman Islands) were floated last September. On August 12th Alibaba unveiled its latest results. Its quarterly revenues grew by 28% year on year to 20.2 billion yuan ($3.3 billion), and profits rose by 23% to 10.6 billion yuan. Yet investors were still disappointed. The firm now plans to spend up to $4 billion on buy-backs to bolster its share price.<\/p>\n<aside class=\"main-content-container\">\n<div class=\"secondary-header grey-header size-compact\"><\/div>\n<\/aside>\n<p>Part of the reason that profit growth was not stronger is that Alibaba is investing heavily in such growth areas as the mobile internet. Promisingly, its quarterly revenues from mobile services, of 8 billion yuan, represent a year-on-year leap of 225%. They now make up half of the firm\u2019s total e-commerce revenues from China, up from just 19% a year earlier. With economic growth cooling in China\u2019s big cities, the firm is making a big push to develop e-commerce among rural consumers. China has relatively few bricks-and-mortar shops per head of the population compared with other large economies. Studies show people outside its big cities are ready to spend a higher share of their incomes on online shopping, and Alibaba aims to tap into their desires.<\/p>\n<p>It is also seeking more e-commerce customers beyond China\u2019s borders. Earlier this month it said Michael Evans, a Canadian banker who used to work at Goldman Sachs, would take charge of its international efforts. Macy\u2019s and Costco, two big American retailers, have already agreed deals to use Tmall Global, one of Alibaba\u2019s online platforms, to sell goods to Chinese shoppers with fewer delays and customs hassles than they had previously faced, since they can now use Alibaba\u2019s bonded warehouses in China\u2019s free-trade zones.<\/p>\n<p>The warehouses are one aspect of Alibaba\u2019s evolution from being an \u201casset-light\u201d firm. China\u2019s woefully inefficient logistics network, which acts as a brake on e-commerce growth, has forced the firm to get its hands dirty. Two years ago it organised Cainiao, a consortium that runs a digital platform linking more than a dozen logistics providers, 1,800 distribution centres and more than 100,000 dispatch points.<\/p>\n<p>Now, Alibaba is investing in bricks and mortar too, to keep pace with rivals. One of its competitors, JD, has taken an \u201casset-heavy\u201d approach to e-commerce akin to Amazon\u2019s in America. JD has spent a fortune developing warehouses and logistics networks. This month, it announced a 4.3 billion yuan investment in Yonghui Supermarket, a big grocery chain, to boost its \u201conline to offline\u201d (O2O) offering, in which customers choose and pay for goods online but collect them from, or have them delivered by, a shop. Two other Chinese online giants, Tencent and Baidu, have already struck big O2O deals with Dalian Wanda, a big shopping-centre operator.<\/p>\n<div class=\"content-image-float-290 retina-290\"><img loading=\"lazy\" decoding=\"async\" title=\"\" src=\"http:\/\/cdn.static-economist.com\/sites\/default\/files\/imagecache\/original-size\/images\/print-edition\/20150815_WBC418_0.png\" alt=\"\" width=\"580\" height=\"598\" \/><\/div>\n<p>This week Alibaba followed suit by making a $4.6 billion investment in Suning, one of China\u2019s largest electronics retailers. Suning will open an online storefront on Tmall, selling home appliances and gadgets, product areas in which JD has bested Alibaba.<\/p>\n<p>The deal will not only let shoppers pick up and return their online purchases at Suning\u2019s stores. It also means that Suning\u2019s delivery network, which reaches every corner of China, will join the Cainiao logistics platform, considerably strengthening it. Cainiao now hopes to offer deliveries in as little as two hours. Suning may also suffer less from \u201cshowrooming\u201d, in which shoppers examine products in its shops but buy them online from another retailer.<\/p>\n<p>Alibaba is also ploughing ahead with cloud computing. Its business, Aliyun, is China\u2019s largest cloud provider. So far, smaller Chinese firms are making less use of cloud services than counterparts elsewhere. Alibaba is planning a vast expansion of Aliyun, by offering prices that will tempt even the most frugal of small entrepreneurs. Having already invested heavily in cloud services aimed at Chinese firms, it intends to spend another $1 billion taking Aliyun global.<\/p>\n<p>The biggest future prize for Mr Ma could be online finance, though shareholders in Alibaba\u2019s listed entity may not see all the profits. Ant Financial, a related private company controlled by Mr Ma, houses all of the group\u2019s financial initiatives. Alipay revolutionised online payments by using escrow, which helped buyers and sellers overcome distrust. With some 120m daily transactions, Alipay is miles ahead of the rival payment offering from Tencent.<\/p>\n<p>Ant Financial\u2019s online money-market fund, Yu\u2019E Bao, had roughly 600 billion yuan in assets at the end of June. Ant has also made more than 400 billion yuan of microloans. Though the firm requires no guarantee or collateral, it reports a default rate of below 2%. Ant is headed for a public flotation soon, and analysts think it may be worth up to $50 billion.<\/p>\n<p>Since Alibaba has so much data on the online transactions and other activities of consumers, it is often a better judge of their creditworthiness than the banks. Several countries, including Singapore, are using Sesame, Alibaba\u2019s credit-scoring system, for such things as whether to approve visa applications\u2014so too are Chinese dating websites.<\/p>\n<p>Perhaps the most intriguing look into Alibaba\u2019s future involves a deal struck in July with Unilever. The European consumer-products giant saw its sales in China fall by 20% in the last quarter of 2014. Now Alibaba\u2019s online marketing-services outfit, Alimama, will tap into its parent\u2019s vast consumer database to help Unilever do digital marketing, reach rural consumers and bolster cross-border sales.<\/p>\n<p>In all, Alibaba is developing from a shopping platform into a broad-based provider of online services. Its ambitions will require heavy investment. Some ventures may fail. Others may have their wings clipped by Chinese regulators (their suspension of Alibaba\u2019s online-lottery business was one reason for the group\u2019s slow revenue growth in the past quarter). Investors will grumble about the costs involved and the profits deferred. Still, if even some of these big bets pay off, Mr Ma\u2019s trillion-dollar dream just might come true.<\/p>\n<\/div>\n<p class=\"ec-article-info\"><a class=\"source\" href=\"http:\/\/www.economist.com\/printedition\/2015-08-15\">From the print edition: Business<\/a><\/p>\n<p>Dal grafico sopra di The Economist sembrerebbe che il fatturato dell&#8217;e-commerce in Cina stia superando, quest&#8217;anno , quello degli USA ma&#8230;<\/p>\n<p>il vero problema di Alibaba, anche se l&#8217;azienda , dopo aver conquistato le citt\u00e0, sta puntando alle campagne cinesi e\u00a0 all&#8217;estero,\u00a0sembra essere il rallentamento dei consumi\u00a0 che si \u00e8 gi\u00e0 manifestato nella telefonia:<\/p>\n<p>le vendite di smartphone in Cina sono scese nell&#8217;ultimo trimestre, rispetto al trimestre dell&#8217;anno passato del 4%<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/premier-recul-des-ventes-de-smartphones-en-Chine-21-aout-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23124\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/premier-recul-des-ventes-de-smartphones-en-Chine-21-aout-2015.jpg\" alt=\"premier recul des ventes de smartphones en Chine 21 aout 2015\" width=\"689\" height=\"379\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Il mercato cinese \u00e8 saturo e rappresentando il 30% delle vendite mondiali questo calo\u00a0ha quindi avuto le\u00a0 conseguenze immediate:<\/p>\n<p>gli smartphones, a livello globale,\u00a0hanno avuto un incremento &#8220;solo&#8221; del 13,5%.<\/p>\n<p>Da notare la continua ascesa di Apple e dei produttori cinesi Huawei e Xiaomi rispetto all&#8217; <a href=\"https:\/\/www.giuseppecaprotti.it\/samsung-e-i-suoi-problemi-seconda-puntata\/\">ulteriore calo di quota di mercato di Samsung<\/a> ( + 2,4%, +1,7% e + 0,6% contro il &#8211; 4,3% del gruppo coreano).<\/p>\n<p>In questo contesto la richiesta di prestiti da parte di Alibaba per 2 miliardi di $\u00a0ha suscitato qualche perplessit\u00e0<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/alibaba-fondatori-chiedono-2-miliardi-di-sab-5-settembre-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23219\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/alibaba-fondatori-chiedono-2-miliardi-di-sab-5-settembre-2015.jpg\" alt=\"alibaba fondatori chiedono 2 miliardi di $ sab 5 settembre 2015\" width=\"644\" height=\"520\" \/><\/a><\/p>\n<p>Il Sole 24 ore del 5 settembre 2015<\/p>\n<p>Sempre ad agosto Walmart ha annunciato che i suoi profitti saranno inferiori a quanto previsto: gli <a href=\"https:\/\/www.giuseppecaprotti.it\/la-crisi-di-tesco-le-iniziative-di-walmart-e-la-fusione-di-delhaize\/\">investimenti in risorse umane e internet <\/a>stanno pesando sui conti, in un contesto americano non facile, soprattutto per il non food (<em>general<\/em> <em>merchandise<\/em>)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/us-retail-sales-august-15-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23125\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/us-retail-sales-august-15-2015-520x1024.jpg\" alt=\"us retail sales august 15 2015\" width=\"520\" height=\"1024\" srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/us-retail-sales-august-15-2015-520x1024.jpg 520w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/us-retail-sales-august-15-2015.jpg 652w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The Japan News , August 2015<\/p>\n<p>I segnali sono discordanti:<\/p>\n<p>&#8211; 4,7% per Asda , filiale di Walmart in Gran Bretagna, dove &#8211; dopo tanti anni di controllo dei prezzi &#8211; si \u00e8 scatenata una guerra, acuita dai <a href=\"https:\/\/www.giuseppecaprotti.it\/la-crisi-di-tesco-le-iniziative-di-walmart-e-la-fusione-di-delhaize\/\">problemi di Tesco e di Sainsbury&#8217;s<\/a>, che hanno cercato di colmare il divario dei loro prezzi a scaffale nei confronti dei discount Lidl e Aldi che sembrano essere, per il momento, i vincitori della partita rispetto ai supermercati.<\/p>\n<h1>Aldi and Lidl&#8217;s price war is killing off Britain&#8217;s milk industry<\/h1>\n<div id=\"content\" class=\"content\">\n<div class=\"post-top\">\n<p><!-- Byline --><\/p>\n<div class=\"flex byline\">\n<div class=\"flex-auto byline-icon\"><a class=\"author-photo author-photo-square\" href=\"http:\/\/uk.businessinsider.com\/author\/lianna-brinded\"><img decoding=\"async\" class=\"author\" src=\"http:\/\/static5.uk.businessinsider.com\/image\/54e615d182e985a71cef3197-50-50\/lianna-brinded.jpg\" alt=\"\" \/><\/a><\/div>\n<div class=\"flex-item\">\n<div class=\"list-pipes no-pipe\">\n<ul>\n<li class=\"single-author\"><a href=\"http:\/\/uk.businessinsider.com\/author\/lianna-brinded\" rel=\"author\">Lianna Brinded<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"list-pipes no-pipe\">\n<ul>\n<li class=\"river-post__date\"><span data-bi-format=\"date\">Aug. 11, 2015, 9:28 AM<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END Perfect Market content ad--><\/p>\n<div class=\"clear-both\">\n<div class=\"KonaBody post-content\">\n<div class=\"KonaFilter image-container float_right\">\n<div class=\"image on-image\" data-post-image=\"\"><img decoding=\"async\" src=\"http:\/\/static2.uk.businessinsider.com\/image\/55c9af2c2acae7a6098bed77-480\/milking-cow-farming-ap-2010.jpg\" alt=\"milking cow, farming, ap, 2010\" width=\"480\" \/><\/div>\n<div class=\"image on-image\" data-post-image=\"\"><span class=\"source\">AP<\/span><\/div>\n<\/div>\n<p>German grocers Aldi and Lidl are causing a long and painful price war amongst Britain&#8217;s biggest supermarkets.<\/p>\n<p>The battle gives\u00a0consumers staple and high-end food products at significantly lower prices. <a href=\"http:\/\/www.kantarworldpanel.com\/global\/News\/Strong-growth-for-Lidl-as-Tescos-decline-slows\">Supermarkets, such as Asda and Morrisons, are trying to reclaim market share<\/a> and bring back shoppers by slashing prices to keep up.<\/p>\n<p>However, the price war is not just hurting incumbent supermarkets&#8217; bottom lines, it&#8217;s also starting to destroy Britain&#8217;s milk industry.<\/p>\n<p>The National Farmers Union (NFU) is meeting Morrisons today, as part of its round of talks with individual supermarkets, because it says that some grocers are now paying so little for milk that farmers are not able to cover their costs. If the price war continues, farmers will not be able to make ends meet.<\/p>\n<p>The NFU said it costs farmers 62 pence to produce 2.4 litres (4 pints) of milk. However, at the lowest price, some farmers are paid just 48 pence for the same amount of milk. This means that farmers actually lose money by producing and selling milk. On average, British supermarkets sell a bottle of milk at this size for 94 pence.<\/p>\n<p>British dairy organisation AHDB Dairy also confirmed that milk prices per litre fell by over a quarter over the last 12 months. The price per litre fell to 24.06 pence in May. However, farmers say it costs around 30-32 pence to produce one litre of milk.<\/p>\n<p>Aldi, Lidl, Morrisons, and Asda were all targeted by campaign farming campaign groups because they are the supermarkets that give some of the lowest prices.<\/p>\n<p><a href=\"http:\/\/www.bbc.co.uk\/news\/uk-33857629\">Morrisons have since said it will not lower milk prices any more.<\/a>\u00a0Aldi also contacted Business Insider to make it clear that the group does not\u00a0buy directly from farmers and that the price it pays &#8220;has remained consistently above the farm gate price.&#8221;<\/p>\n<p>Researchers at Kantar Worldpanel confirmed that offering low prices for grocery, and in turn sparking a price war, is <a href=\"http:\/\/www.kantarworldpanel.com\/global\/News\/Strong-growth-for-Lidl-as-Tescos-decline-slows\">helping some of these supermarkets to significantly grow<\/a>.<\/p>\n<p>\u201cCompetition is increasingly intense within the grocery market with price reductions and money-off vouchers becoming the norm,&#8221; <a href=\"http:\/\/www.kantarworldpanel.com\/global\/News\/Strong-growth-for-Lidl-as-Tescos-decline-slows\">said David Berry, director at Kantar Worldpanel, this month.<\/a><\/p>\n<p><span style=\"color: #ff6600;\">&#8220;The strongest performer has been Lidl, with impressive sales growth lifting its share of the market to an all-time high of 9.0%.<\/span><\/p>\n<p>The discounter has recruited a record number of customers this quarter, with 66% of all Irish householders visiting Lidl at least once during this time.\u201d<\/p>\n<p>Supermarkets, such as Sainsbury&#8217;s, have all revealed that they are suffering amid the intense price war.<\/p>\n<p>&#8220;Trading conditions are still being impacted by strong levels of food deflation and a highly competitive pricing backdrop,&#8221; <a href=\"http:\/\/www.investegate.co.uk\/sainsbury-j--plc--sbry-\/rns\/1st-quarter-results\/201506100703407267P\">said Sainsbury&#8217;s CEO Mike Coupe last month.<\/a>\u00a0&#8220;These pressures, including the effect of our own targeted price investment, have led to a fall in like-for-like sales for the quarter.<\/p>\n<p><span style=\"color: #ff6600;\">Sainsbury&#8217;s reported a 2.1% drop in like-for-like sales, excluding fuel, for the 12 weeks to June 6, in July.<\/span><\/p>\n<p>In June, <a href=\"http:\/\/www.theguardian.com\/business\/2015\/jun\/26\/sainsburys-cuts-price-of-milk-to-match-discounters-aldi-and-lidl\">Sainsbury&#8217;s cut the price of one and two pints of milk in order to match Aldi and Lidl&#8217;s<\/a>.<\/p>\n<p><strong>Update \u2013 Aldi provided Business Insider with the following statement:<\/strong><\/p>\n<p>\u201cWe purchase milk from three processors in the UK and do not buy directly from farmers.\u00a0 The price we pay from milk has remained consistently above the farm gate price and we have not reduced the amount we pay our processors.<\/p>\n<p>\u201cIt is important to note that the retail price for\u00a0our milk is not linked in any way to the price we pay processors.\u00a0 Any reduction in the retail price is absorbed by Aldi and is not passed on to our processors.<\/p>\n<p>\u201cAs part of our commitment to the UK\u2019s dairy industry, we only source milk from Red Tractor assured farms.\u00a0 All of our cream and butter products are produced using British milk and we are signatories of the NFU\u2019s \u2018Backing British Farming\u2019 charter.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Read more: <a href=\"http:\/\/uk.businessinsider.com\/aldi-and-lidls-low-milk-prices-hurts-uk-farming-2015-8#ixzz3l2fCcAy3\">http:\/\/uk.businessinsider.com\/aldi-and-lidls-low-milk-prices-hurts-uk-farming-2015-8#ixzz3l2fCcAy3<\/a><\/p>\n<p>+ 7,3%, a superficie paragonabile,\u00a0per i <a href=\"https:\/\/www.giuseppecaprotti.it\/walmart-punta-sui-supermercati-di-vicinato\/\">Neighborhood Markets <\/a>(letteralmente negozi di vicinato, molto pi\u00f9 piccoli dei normali\u00a0<a href=\"https:\/\/www.giuseppecaprotti.it\/stati-uniti-la-distribuzione-del-cibo-e-non-25-anni-dopo\/\">Supercenter<\/a> di Walmart).<\/p>\n<p>Walmart pensa di aprirne 170 quest&#8217;anno: essi si andranno ad aggiungere ai 350 gi\u00e0 esistenti<\/p>\n<p><span style=\"color: #ff6600;\"><br\/><hr\/><br\/><\/span><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/ny-times.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22301\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/ny-times.png\" alt=\"\" width=\"400\" height=\"126\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>prima stesura del 1\u00b0 di settembre 2015<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il fatturato di Alibaba\ufeff \u00e8 cresciuto, nel trimestre terminante il 12 agosto, del 28% ma calano le vendite di smartphone sul mercato cinese, come cala il mercato del non food negli USA. Di Giuseppe Caprotti, aggiornato il 7 settembre 2015<\/p>\n","protected":false},"author":3,"featured_media":37815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[220,254,199,196,185,216,146,91,218,71],"class_list":["post-23122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-alibaba","tag-delivery","tag-discount","tag-e-commerce","tag-esselunga","tag-lidl","tag-marketing","tag-non-food","tag-tesco","tag-wal-mart","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/23122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=23122"}],"version-history":[{"count":1,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/23122\/revisions"}],"predecessor-version":[{"id":37817,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/23122\/revisions\/37817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/37815"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=23122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=23122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=23122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}