{"id":47673,"date":"2020-07-15T08:49:27","date_gmt":"2020-07-15T06:49:27","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=47673"},"modified":"2020-07-15T08:54:32","modified_gmt":"2020-07-15T06:54:32","slug":"usa-e-commerce-termometro-della-paura-e-commerce-fear-thermometer","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/usa-e-commerce-termometro-della-paura-e-commerce-fear-thermometer\/","title":{"rendered":"Usa : e-commerce termometro della paura (e-commerce : fear thermometer)?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Negli USA, a giugno, crescono vendite, ordini, numero di clienti e frequenza (sales,orders,customers, frequency) rispetto i mesi precedenti (all the e-commerce indexes are increasing, a part the one of the ticket).<\/p>\n<p>Scende solo un p\u00f2, lo scontrino medio\u00a0 nella seconda riga (spend, che nelle realt\u00e0 si chiamerebbe ticket) dello schema che segue.<\/p>\n<p>Tre fatti importanti:<\/p>\n<ul>\n<li><strong>crescono gli over 60, che per paura del coronavirus si avvicinano all&#8217;e-commerce, con un&#8217;icremento numerico del 9%, <\/strong><a href=\"https:\/\/progressivegrocer.com\/no-ceiling-sight-grocery-pickup-delivery?utm_source=PushEngage&amp;utm_medium=push&amp;utm_campaign=PushEngage\"><strong>da<\/strong> <strong>Progressive Grocer<\/strong><\/a> che non \u00e8 una testata politica ma di distribuzione (the source is a grocery newspaper, not a political one) :<\/li>\n<\/ul>\n<p><strong>1.rise of the over 60 : <\/strong>&#8220;Those <strong>over the<\/strong> <strong>age of 60<\/strong> also played a role in the growth, with a 9% increase among shoppers in this age group in June. <strong>Respondents were more concerned about someone in their household contracting COVID-19<\/strong>, up from 42% in May to 44% in June&#8221;.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;47674&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li><strong>Soddisfazione dei clienti ai minimi <a href=\"https:\/\/www.giuseppecaprotti.it\/e-commerce-in-italia-problemi-e-opportunita\/\">(come il Italia)\u00a0<\/a>\u00a0<\/strong>e <a href=\"https:\/\/www.supermarketnews.com\/online-retail\/amazon-leads-online-grocery-shopper-satisfaction\">Amazon \u00e8 comunque leader della soddisfazione del cliente.<\/a><\/li>\n<\/ul>\n<p><strong>2. low customer satisfaction <\/strong>&#8220;Customer satisfaction, however, remains low. Only 57% of shoppers are likely to use a specific online grocery service again within the next 30 days, down from 74% in August 2019, well before the coronavirus was widespread in the United States&#8221; (<a href=\"https:\/\/www.supermarketnews.com\/online-retail\/amazon-leads-online-grocery-shopper-satisfaction\">Amazon leads in online grocery shopper satisfaction<\/a>)<\/p>\n<p>.<\/p>\n<ul>\n<li><strong>Maggiore offerta<\/strong> (crescono, nell&#8217;online, i concorrenti di <strong>Amazon<\/strong> e gli indipendenti (anche piccoli) :<\/li>\n<\/ul>\n<p><strong>3.more offer <\/strong>&#8220;One of the primary reasons for sales growth in June could be additional online fulfillment capacity across the market as more retailers, especially <strong>independents,<\/strong> launched services, and others added labor or improved pick productivity via tech solutions&#8221;.<\/p>\n<p>Ad esempio :<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/flash\/e-commerce-kroger-a-92\/\">Kroger (*) \u00e8 cresciuta del 92%<\/a> nell&#8217;e-commerce, <a href=\"https:\/\/www.giuseppecaprotti.it\/amazon-e-il-coronavirus-luci-ed-ombre\/\">Amazon del 23% (<strong>la quota di mercato di Amazon \u00e8 scesa<\/strong>, negli USA ma anche in Francia).<\/a><\/p>\n<p>Kroger&#8217;s\u00a0 online sales were up 92% versus <a href=\"https:\/\/www.giuseppecaprotti.it\/amazon-e-il-coronavirus-luci-ed-ombre\/\">Amazon only 23% (<strong>Amazon&#8217;s market share has fallen<\/strong> in the US and elsewhere).<\/a><\/p>\n<p>(*) <a href=\"https:\/\/www.giuseppecaprotti.it\/flash\/kroger-sta-costruendo-6-magazzini-e-commerce-con-ocado\/\">Kroger \u00e8 il terzo distributore degli Stati Uniti,<\/a> dopo Walmart e dopo Amazon. Fattura pi\u00f9 di 100 miliardi di $.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;47778&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]Sopra : &#8220;la Florida ha pi\u00f9 casi di tutta l&#8217;Europa&#8221; (13 luglio 2020).<\/p>\n<p>Sotto : la curva dei\u00a0 nuovi casi al 9 luglio<\/p>\n<p>USA vs. the EU. Daily new cases per million capita- 9 of July[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;47761&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Negli USA, a giugno, crescono vendite, ordini, numero di clienti e frequenza (sales,orders,customers, frequency) rispetto i mesi precedenti (all the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":45680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[187,252,196],"class_list":["post-47673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-amazon","tag-coronavirus","tag-e-commerce","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/47673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=47673"}],"version-history":[{"count":10,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/47673\/revisions"}],"predecessor-version":[{"id":47821,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/47673\/revisions\/47821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/45680"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=47673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=47673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=47673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}