{"id":48634,"date":"2020-08-30T15:34:36","date_gmt":"2020-08-30T13:34:36","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=48634"},"modified":"2023-02-16T10:43:16","modified_gmt":"2023-02-16T09:43:16","slug":"apre-il-nuovo-punto-di-vendita-amazon-fresh-video-descrizioni-e-foto","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/apre-il-nuovo-punto-di-vendita-amazon-fresh-video-descrizioni-e-foto\/","title":{"rendered":"Apre il nuovo punto di vendita Amazon Fresh. Video, descrizioni e foto"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Amazon il 27 agosto 2020 ha aperto il punto di vendita (grocery store) di 3&#8217;500 mq con il logo Amazon Fresh che potete vedere nel video e nelle foto che trovate sotto (di <a href=\"https:\/\/progressivegrocer.com\/exclusive-inside-amazons-new-fresh-grocery-banner\">Progressive Grocer<\/a>).<\/p>\n<p>Poche annotazioni introduttive in italiano :<\/p>\n<ul>\n<li>il punto di vendita ha tutti i tradizionali reparti del fresco<\/li>\n<li>ci sono anche le casse <strong>non<\/strong> automatiche (al contrario di <a href=\"https:\/\/www.giuseppecaprotti.it\/dt_gallery\/amazon-go-new-york-2019\/\">AmazonGo,<\/a>negozio completamente automatizzato).<\/li>\n<li>vi sono prodotti a marchio Whole Foods ma anche due nuove linee create appositamente (marchi : Fresh e Cursive).<\/li>\n<li>vi \u00e8 la consegna a domicilio (l&#8217;ultilizzo di Amazon Prime da diritto ad uno sconto del 5%).<\/li>\n<li>vi \u00e8 un ufficio resi gratuiti.<\/li>\n<li>si pu\u00f2 usare l&#8217;<a href=\"https:\/\/progressivegrocer.com\/amazon-unveils-smart-cart-new-store\">Amazon Dash Cart<\/a> per &#8220;saltare la coda alle casse&#8221;.<\/li>\n<li>si pu\u00f2 usare<a href=\"https:\/\/www.giuseppecaprotti.it\/best-buy-non-vende-piu-elettrodomestici-ma-dispositivi-e-servizi-ad-alto-contenuto-tecnologico\/\"> Alexa<\/a> per chiedere informazioni nel punto di vendita.<\/li>\n<li>le vendite on-line di Amazon nel secondo trimestre sono salite del 40% mentre le vendite dei negozi fisici sono scese del 13% ma le vendite online dei negozi Whole Foods sono conteggiate come fossero online, falsando il quadro interno e generale , del mercato (tutti gli altri distributori &#8211; Walmart, Kroger etc &#8211; le conteggiano in modo diverso : 1) online puro 2) vendite dei negozi\u00a0 fisici + online dei negozi medesimi).<\/li>\n<li>Amazon ha aumentato, durante il lockdown, la sua capacit\u00e0 di consegnare cibo e articoli per il corpo e per la casa (grocery) del 160% (<a href=\"https:\/\/www.giuseppecaprotti.it\/flash\/e-commerce-usa-walmart-supera-amazon-nella-quota-grocery\/\">ma sembra perdere la sua sfida con Walmart<\/a>).<\/li>\n<li><strong>Questo supermercato a me sembra veramente molto freddo, asettico.<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"dialog-off-canvas-main-canvas\" data-off-canvas-main-canvas=\"\">\n<section class=\"off-canvas-wrap \" data-offcanvas=\"\">\n<div class=\"inner-wrap\">\n<div id=\"main\" class=\"row has-one-sidebar\">\n<div class=\"columns main-col\">\n<section id=\"block-mainpagecontent-2\" class=\"main-page-content block-mainpagecontent-2\">\n<article id=\"node-60243\" role=\"article\" data-history-node-id=\"60243\">\n<div class=\"title-wrapper \"><\/div>\n<div class=\"view-mode-full\">\n<div class=\"field-wrapper field field-node--field-content field-name-field-content field-type-entity-reference-revisions field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"content-caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<div class=\"title-wrapper \">\n<h1 class=\"title \">EXCLUSIVE: Inside Amazon&#8217;s New Fresh Grocery Banner<\/h1>\n<\/div>\n<div class=\"author-and-date\">\n<div>By <a href=\"https:\/\/progressivegrocer.com\/author-profile\/gacosta\">Gina Acosta<\/a> &#8211; 08\/27\/2020<\/div>\n<\/div>\n<div class=\"subscribe\">\n<div class=\"content\">\n<div class=\"desc\">Get great content like this right in your inbox.<\/div>\n<p><a class=\"button btn-large btn-primary\" href=\"https:\/\/eiq.dragonforms.com\/PG_PREFNEW?pk=BUTTON\">Subscribe<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"view-mode-full\">\n<div class=\"field-wrapper field field-node--field-content field-name-field-content field-type-entity-reference-revisions field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<div class=\"paragraph--type--video\">\n<div class=\"fullwidth-video-wrapper\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/451970669\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image-text\">\n<div class=\"content-image content-image-right content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_sm\/s3\/2020-08\/Amazon%20Fresh%20Woodland%20Hills_2.jpg?itok=Mfs8inbs\" alt=\"EXCLUSIVE: Inside Amazon's New Fresh Grocery Banner\" width=\"560\" height=\"373\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">The new Fresh concept in Woodland Hills, California, has a sales floor of about 35,000 square feet and offers traditional and cashierless checkout.<\/div>\n<\/div>\n<div class=\"content-body\">\n<div class=\"field-wrapper field field-paragraph--field-text-area field-name-field-text-area field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<p>Three years after it acquired Whole Foods Market, Amazon is planning to disrupt the grocery industry once again, this time with innovation not seen in any traditional food\u00a0retailer &#8212; ever.<\/p>\n<p>After months of speculation, the Seattle-based company today has opened its first stand-alone supermarket banner:\u00a0a 35,000-square-foot, digitally perfected store in Woodland Hills, California, called Fresh.<\/p>\n<p>The Fresh banner is not an offshoot of Whole Foods, nor does it look like one of those checkout-less Amazon Go stores that have been popping up in urban areas across\u00a0the United States, nor does it look like the 365 banner that Amazon scrapped last year either.<\/p>\n<p>The new Amazon Fresh supermarket takes elements of all of those concepts &#8212; micro-fulfillment, contactless features, a curated assortment of premium and conventional products, and highly personalized service &#8212; and melds them into one innovative store that offers something for every type of food shopper, from\u00a0low-touch cashierless\u00a0checkout to high-touch\u00a0made-to-order prepared foods. This is a store that is designed to appeal to a shopper looking for the best of everything: the best product mix, the best technology and the best shopping experience.<\/p>\n<blockquote><p>&#8220;The Amazon Fresh grocery store is\u00a0designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online,&#8221; said\u00a0Jeff Helbling, VP\u00a0of Amazon Fresh stores. &#8220;We\u2019ve taken our decades of operations experience to deliver consistently low prices for all, and free\u00a0same-day delivery for Prime members.&#8221;<\/p><\/blockquote>\n<p>Amazon told <em>Progressive Grocer <\/em>that the Fresh store opens today\u00a0to a select group of invited customers in Woodland Hills, part of the Los Angeles metro area, who can\u00a0shop the store before it opens widely to the public in the coming weeks; an exact date will be announced later. Store hours for the new Fresh will be from 7 a.m. to 10 p.m. every day.<\/p>\n<p>In an exclusive interview,\u00a0Helbling, who has held several high-level roles at Amazon,\u00a0said that the company has been operating the location as a dark store\u00a0and is now ready to introduce Amazon&#8217;s representation of the perfect grocery store to the world.<\/p>\n<blockquote><p>&#8220;We&#8217;ve had hundreds of associates providing online grocery delivery out of the store\u00a0over the past two months,&#8221; Helbling noted. &#8220;I&#8217;m very proud and humbled by the work they&#8217;ve done to serve the community during this tough period. And we&#8217;re all collectively excited to open our doors and begin expanding our service to the Woodland Hills community.&#8221;<\/p><\/blockquote>\n<p>Of course, the new Fresh store will have\u00a0pandemic safety measures in place for the foreseeable future. Helbling said that the company\u00a0has\u00a0taken learnings from Whole Foods\u00a0and applied the same safety measures in Amazon Fresh stores: requiring daily temperature checks for all employees, requiring face coverings for all employees and customers entering the store, offering free disposable masks for any customer who wants one, and operating the store at 50%\u00a0capacity.<\/p>\n<h2>ASSORTMENT<\/h2>\n<p>Consumers shopping Amazon Fresh will find a wide assortment of national brands and high-quality produce, meat\u00a0and seafood, the company said. Although Helbling declined to offer SKU specifics, he did say that the assortment will consist of\u00a0&#8220;all the items you&#8217;d expect to see in a full-service grocery store,&#8221; including national, private and local brands. So shoppers will be able to find natural products such as those found at Whole Foods, conventional and local products such as those found at traditional grocers, and private brands from all of Amazon&#8217;s banners, including Amazon and Whole Foods.<\/p>\n<p>Specifically, the company is launching\u00a0at least two new\u00a0exclusive private label brands\u00a0at\u00a0Fresh stores: Fresh and Cursive.<\/p>\n<blockquote><p>&#8220;Our Fresh brand\u00a0offers great value on things like meat, seafood and bakery items. For example, we will offer our Fresh brand, natural whole chicken with no added hormones, for 99 cents,&#8221; Helbling said. &#8220;And our new Cursive brand is an exclusive wine brand to Amazon. It offers a selection of reds and whites, also with\u00a0terrific value. My favorite of this group is our Cursive Rose&#8217;, which is great for this time of year, and was also recently awarded a 92 rating by James Suckling.&#8221;<\/p><\/blockquote>\n<p>Amazon\u00a0Fresh\u00a0will additionally offer locally produced and regional products curated to each store.<\/p>\n<blockquote><p>&#8220;So, at the Woodland Hills Fresh store, we will have\u00a0Groundworks\u00a0coffee and RokenWagner bakery products,&#8221; Helbling said. &#8220;And we will offer a selection of regional favorites not typically found in L.A., such as\u00a0Duke&#8217;s Mayonnaise, which is from South Carolina, and Ellenos\u00a0yogurt, from Seattle.&#8221;<\/p><\/blockquote>\n<p>An in-house\u00a0culinary team will offer\u00a0a range of prepared foods made fresh in-store every day, from fresh-baked bread and made-to-order pizzas, to rotisserie chickens and hot sandwiches. Full-service meat and seafood departments join a massive produce department carrying many Whole Foods branded organics.\u00a0A full-service deli department is offered, as are\u00a0hot and cold food bars.<\/p>\n<h2>TECHNOLOGY<\/h2>\n<p>The store is not 100% checkout-less, another nod from Amazon as it looks to give its customers as many choices as possible. The Fresh concept offers\u00a0traditional checkout carts, traditional checkout lanes and traditional point of sale (using cash, credit, SNAP etc). But the new Fresh store will also feature new ways to make grocery shopping more convenient, including the <a href=\"https:\/\/progressivegrocer.com\/amazon-unveils-smart-cart-new-store\">Amazon Dash Cart<\/a>, which enables customers to skip the checkout line, and new Alexa features to help customers manage their shopping lists and better navigate aisles. The Fresh stores feature Ask Alexa stations throughout the store to help shoppers find that organic steel-cut oatmeal.<\/p>\n<p>Customers using the Dash Cart simply place their bags in the cart, sign in using their Fresh QR code in the Amazon app, shop\u00a0and exit through the Dash Cart lane to automatically complete their payment. The cart uses a combination of computer vision algorithms and sensor fusion to identify items put in the cart.<\/p>\n<blockquote><p>&#8220;We&#8217;re excited for customers to try it out,&#8221; Helbling said of the Dash cart. &#8220;I&#8217;ve used it as a beta tester now for a while, and I use it when I do my in-store shopping at Woodland Hills, and I love it. I find it super-convenient. You just sign in using the Amazon app, you shop at the store, you walk out through the Dash cart lane, and that&#8217;s it. You skipped the checkout line.&#8221;<\/p><\/blockquote>\n<p>The store will also be\u00a0offering same-day delivery and pickup. Customers can pick up their orders by visiting an in-store customer service counter or by pulling up to a dedicated pickup parking spot.\u00a0Helbling seemed to indicate that Amazon believes\u00a0the American consumer wants to shop for\u00a0groceries online and have both in-store pickup and delivery as fulfillment options.<\/p>\n<blockquote><p>&#8220;We are doing\u00a0both,&#8221; he said. &#8220;Prime\u00a0members get both for free, and the store will have\u00a0a bunch of dedicated spots immediately out front of the store for curbside pickup as well.&#8221;<\/p><\/blockquote>\n<p>Amazon Fresh stores will also offer\u00a0Amazon.com package pickup and free package-less product returns.<\/p>\n<h2>LOW PRICES<\/h2>\n<p>Helbling stressed that this relentless focus on\u00a0customer wants and needs, satisfied in a seamless way, won&#8217;t come at a steep price for shoppers.<\/p>\n<blockquote><p>&#8220;We\u2019ve taken our decades of operations experience to deliver consistently low prices for all,&#8221; he asserted. &#8220;When customers visit the store, they can shop low prices across a range of national brands, quality produce, meat\u00a0and seafood. For example, a 3-pound\u00a0bag of onions for $1.69, and a 10-count box of Quaker Oatmeal (all flavors) for $2.50.&#8221;<\/p><\/blockquote>\n<p>Additionally, customers will earn 5% back at Amazon Fresh when they use their Amazon Prime Rewards Visa Signature Card or Amazon Prime Store Card at checkout.<\/p>\n<h2>EXPANSION<\/h2>\n<p>According to Helbling, the company will open additional Fresh stores\u00a0in the Los Angeles and Chicago regions. Many more are sure to come.<\/p>\n<blockquote><p>&#8220;We&#8217;re currently operating online grocery delivery from\u00a0Woodland Hills, Irvine and Northridge,&#8221; Helbling said. &#8220;We&#8217;ve also announced that we&#8217;re going to open a Fresh store in North Hollywood shortly. And in Chicago, we&#8217;re operating online grocery delivery out of our Naperville store, and we&#8217;ve announced that we&#8217;re going to open in Oak Lawn and Schaumburg<em>.&#8221;<\/em><\/p><\/blockquote>\n<p>The opening of Amazon&#8217;s new Fresh concept comes a month after the company reported sales that <a href=\"https:\/\/progressivegrocer.com\/amazon-sees-grocery-sales-triple-net-sales-40\">surpassed all estimates for the second quarter<\/a>, proving that shoppers continued to turn to the online giant during the COVID-19 pandemic. Amazon&#8217;s net sales increased 40% to $88.9 billion in the second quarter, compared with $63.4 billion in the second quarter of 2019.<\/p>\n<blockquote><p>Grocery sales were also a bright spot during this time period. Amazon increased grocery delivery capacity by more than 160% and tripled grocery pickup locations to support customers not wanting to shop in stores during COVID-19. The result was that grocery sales tripled in the second quarter when compared with the same period last year.<\/p><\/blockquote>\n<p>Amazon&#8217;s physical-store sales, however,\u00a0were down 13% to $3.774 billion, compared with $4.330 billion\u00a0in the second quarter of 2019.\u00a0A portion of the decline may be attributed to how Amazon reports physical-store sales.\u00a0Unlike other retailers, Amazon&#8217;s\u00a0physical\u00a0store sales reflect only those sales where customers physically select items in a store. Orders placed online with Whole Foods Market, either for curbside pickup or delivery, are classified as online sales. The approach is the opposite of how retailers such as Kroger, Walmart or Albertsons account for digital sales, and tends to\u00a0obscure the true performance of Whole Foods, especially as more shoppers choose digital methods of fulfillment.<\/p>\n<p>As for why Amazon is opening a physical store when so much of the demand for groceries is shifting online, Helbling said\u00a0the short answer was to give to give customers the choice.<\/p>\n<blockquote><p>&#8220;You know, we find certainly that online shopping, as you well know, is up during the pandemic,&#8221; he continued, &#8220;but a lot of customers still prefer to shop either all the time or a lot of the time in a physical grocery store. And so we&#8217;re investing in online, and we&#8217;re investing in a store. This store is sort of a manifestation of this. And so that&#8217;s why we&#8217;re doing it. We want to give customers choices.&#8221;<\/p><\/blockquote>\n<p>No. 2 on\u00a0<em>The<\/em>\u00a0<em>PG<\/em>\u00a0100,\u00a0<em>Progressive Grocer<\/em>\u2019s 2020 list of the\u00a0<a href=\"https:\/\/progressivegrocer.com\/pg-100-walmart-amazon-kroger-dominate-top-retailers-food-and-consumables\">top food and consumables retailers in North America<\/a>,\u00a0Amazon is also planning grocery stores in the Los Angeles and Philadelphia\u00a0markets, according to media reports. Austin, Texas-based\u00a0<a href=\"https:\/\/www.wholefoodsmarket.com\/\">Whole Foods<\/a>\u00a0is No. 24 on the list.<\/p>\n<p>For a detailed look inside the Woodland Hills Fresh store, see below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_lg\/s3\/2020-08\/Alexa_0.jpg?itok=w2jd5VR3\" alt=\"\" width=\"920\" height=\"613\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">Shoppers can Ask Alexa to find products in-store.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_lg\/s3\/2020-08\/Customer%20Service_0.jpg?itok=FS4-jwJs\" alt=\"\" width=\"920\" height=\"613\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">At the service desk, Amazon packages can be collected or returned.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_lg\/s3\/2020-08\/Traditional%20Checkout_0.jpg?itok=nsMgstjm\" alt=\"\" width=\"920\" height=\"613\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">Shoppers have a diverse array of options for checkout at this store.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_lg\/s3\/2020-08\/Seafood%20Case_1.jpg?itok=RBhhKrd6\" alt=\"\" width=\"920\" height=\"613\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">Fresh has full-service meat, seafood, deli and bakery departments.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_lg\/s3\/2020-08\/Dash%20Cart.jpg?itok=rvw1_rGY\" alt=\"\" width=\"920\" height=\"613\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">The Dash Cart allows customers to skip checkout.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image\">\n<div class=\"content-image content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_lg\/s3\/2020-08\/Safety%20Signage.jpg?itok=xF2PBM7E\" alt=\"\" width=\"920\" height=\"613\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">Center store offers a curated assortment, and pandemic-friendly signage.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon ha aumentato, durante il lockdown, la sua capacit\u00e0 di consegnare grocery del 160% ma sembra perdere la sua sfida con Walmart. Aggiornato il 30 agosto 2020<\/p>\n","protected":false},"author":1,"featured_media":48648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[187,196,71,119],"class_list":["post-48634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-amazon","tag-e-commerce","tag-wal-mart","tag-whole-foods","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/48634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=48634"}],"version-history":[{"count":10,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/48634\/revisions"}],"predecessor-version":[{"id":71062,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/48634\/revisions\/71062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/48648"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=48634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=48634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=48634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}