{"id":49642,"date":"2020-10-02T09:29:57","date_gmt":"2020-10-02T07:29:57","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=49642"},"modified":"2021-05-22T15:19:48","modified_gmt":"2021-05-22T13:19:48","slug":"il-nuovo-design-dei-negozi-di-walmart-riflette-i-valori-delle-commerce","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/il-nuovo-design-dei-negozi-di-walmart-riflette-i-valori-delle-commerce\/","title":{"rendered":"Il nuovo design dei negozi di Walmart riflette i &#8220;valori dell&#8217;e-commerce&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"title-wrapper \">\n<p><a href=\"https:\/\/progressivegrocer.com\/walmarts-new-store-design-reflects-e-commerce-values\">Da Progressive Grocer.<\/a><\/p>\n<h2><strong>Questo nuovo design verr\u00e0 implementato in 1200 negozi in quest&#8217;anno fiscale.<\/strong><\/h2>\n<h2><strong>Chi non conosce l&#8217;inglese pu\u00f2 almeno guardare le foto.<\/strong><\/h2>\n<h1 class=\"title \">Walmart\u2019s New Store Design Reflects E-Commerce Values<\/h1>\n<\/div>\n<div class=\"author-and-date\">\n<div>By\u00a0<a href=\"https:\/\/progressivegrocer.com\/author-profile\/trueter\">Thad Rueter<\/a>\u00a0&#8211; 09\/30\/2020<\/div>\n<\/div>\n<div class=\"subscribe\">\n<div class=\"content\">\n<div class=\"desc\">Get great content like this right in your inbox.<\/div>\n<p><a class=\"button btn-large btn-primary\" href=\"https:\/\/eiq.dragonforms.com\/PG_PREFNEW?pk=BUTTON\">Subscribe<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"view-mode-full\">\n<div class=\"field-wrapper field field-node--field-content field-name-field-content field-type-entity-reference-revisions field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<div class=\"paragraph--type--image-text\">\n<div class=\"content-image content-image-right content-image-large \">\n<div class=\"image field field-paragraph--field-image field-name-field-image field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/content_sm\/s3\/2020-09\/walmart%20design%203.jpg?itok=e-bl9QL7\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" width=\"560\" height=\"288\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"content-caption\">Like pretty much anything Walmart does, one of the main motivations behind the redesign is surely to gain some ground on Amazon.<\/div>\n<\/div>\n<div class=\"content-body\">\n<div class=\"field-wrapper field field-paragraph--field-text-area field-name-field-text-area field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<p>Sleek is among the hottest trends in retail design, and Walmart\u2019s digitally-inspired store redesign effort, unveiled Wednesday, shows how the trend is being embraced by even the largest merchants during this time of pandemic.<\/p>\n<p>The new redesign features announced by Walmart seem more about customer experience and aesthetics than merchandising and other areas of retail, but various areas are touched upon. Like pretty much anything Walmart does, one of the main motivations behind the redesign is surely to gain some ground on Amazon.<\/p>\n<blockquote><p>What Walmart calls the \u201cnew look\u201d will be rolled out to 200 supercenters this fiscal year, along with some 1,000 smaller Walmart stores after that.<\/p><\/blockquote>\n<h2><strong>REDESIGN INFLUENCES AND FEATURES<\/strong><\/h2>\n<p>The changes are informed by e-commerce and the onmichannel ideal that so many commerce operators have been chasing even before the pandemic started and put e-commerce in higher gear.<\/p>\n<p>Indeed, one can imagine how a trip to one of these redesigned Walmart stores could feel akin to visiting the retailer\u2019s e-commerce site or mobile app, at least in a general sense. As well, the new store design features resemble, in ways, a recently constructed airport terminal, one whose style might be called sleek, colorful or even minimalist.<\/p>\n<p>Simply put, the retailer said that its \u201cnew look and feel and experience\u201d includes:<\/p>\n<ul>\n<li>Updated Walmart signage reflecting the Walmart app icon<\/li>\n<li>Bold, dimensional typeface spotlighting sections<\/li>\n<li>Clean, colorful signage encouraging app use<\/li>\n<li>Self-checkout kiosks as well as contactless payment solutions (i.e. Walmart Pay)<\/li>\n<\/ul>\n<blockquote><p>\u201cToday is a pivotal moment for us as we roll out our new store look and feel and embrace a truly digitally enabled omni shopping experience,\u201d said Alvis Washington, Walmart\u2019s vice president, marketing \u2013 store design, innovation and experience. \u201cWe set out to create a more engaging experience that would allow both our associates and customers to better navigate their shopping needs in a highly customized and convenient way.\u201d<\/p><\/blockquote>\n<h2><strong>NEW AND IMPROVED STORE FEATURES<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--image-carousel\">\n<div class=\"image-carousel\">\n<div class=\"big-images\">\n<div class=\"big-image-item\"><img decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/product_carousel\/s3\/2020-09\/PRESS%20LINK%2010.jpg?itok=5YWFBg3k\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" \/><\/div>\n<\/div>\n<div class=\"small-images\">\n<div class=\"field-wrapper field field-paragraph--field-carousel-images field-name-field-carousel-images field-type-image field-label-hidden\">\n<div class=\"field-items slick six-col slick-initialized slick-slider\">\n<div class=\"slick-list draggable\">\n<div class=\"slick-track\">\n<div class=\"field-item small-image-item slick-slide slick-current slick-active\" tabindex=\"0\" data-slick-index=\"0\" aria-hidden=\"false\"><img decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/product_carousel\/s3\/2020-09\/PRESS%20HERO%202.jpg?itok=fbTM_BYG\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" \/><\/div>\n<div class=\"field-item small-image-item slick-slide slick-active\" tabindex=\"0\" data-slick-index=\"1\" aria-hidden=\"false\"><img decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/product_carousel\/s3\/2020-09\/PRESS%20LINK%205.jpg?itok=U63yYiGC\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" \/><\/div>\n<div class=\"field-item small-image-item slick-slide slick-active\" tabindex=\"0\" data-slick-index=\"2\" aria-hidden=\"false\"><img decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/product_carousel\/s3\/2020-09\/PRESS%20HERO%201.jpg?itok=wW--e8YT\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" \/><\/div>\n<div class=\"field-item small-image-item slick-slide slick-active\" tabindex=\"0\" data-slick-index=\"3\" aria-hidden=\"false\"><img decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/product_carousel\/s3\/2020-09\/PRESS%20HERO%203.jpg?itok=xDspUaNy\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" \/><\/div>\n<div class=\"field-item small-image-item slick-slide slick-active active\" tabindex=\"0\" data-slick-index=\"4\" aria-hidden=\"false\"><img decoding=\"async\" src=\"https:\/\/assets1.progressivegrocer.com\/files\/styles\/product_carousel\/s3\/2020-09\/PRESS%20LINK%2010.jpg?itok=5YWFBg3k\" alt=\"Walmart\u2019s New Store Design Reflects E-Commerce Values\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--basic\">\n<div class=\"content-body\">\n<div class=\"field-wrapper field field-paragraph--field-text-area field-name-field-text-area field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<p>More specifically, the store changes include the following features, according to Janey Whiteside, the Walmart U.S. EVP and chief customer officer:<\/p>\n<ul>\n<li><strong>Omni-Shopping Spark and Optimized Entrance:<\/strong>\u00a0The retailer has updated the Walmart signage on the exterior and interior of stores to reflect the Walmart app icon, creating an instant omni-shopping experience in the customer\u2019s mind. As customers enter the store, they are greeted with clean, colorful iconography and a store directory that encourages them to download and use the Walmart app while they shop.<\/li>\n<li><strong>Bold, dimensional typeface<\/strong>\u00a0(e.g. SEAFOOD, BEEF and DAIRY) directs customers to the exact section they are looking for, while aisles don letter and number combinations to guide customers from phone to product.<\/li>\n<li><strong>Airport Inspiration and Product Spotlight:<\/strong>\u00a0The retailer, said Whiteside, was inspired by airport wayfinding systems as best-in-class examples of how to navigate large groups of people. \u201cWe developed simple yet thoughtful designs to replicate these navigation efficiencies, which will help us move customers through the store more quickly,\u201d Whiteside said. \u201cWe also optimized product layout, bringing greater visibility to key items throughout the store, including dedicated in-store sections for electronics, toys, baby products and more.\u201d<\/li>\n<li><strong>Contactless Checkout &amp; Payment:\u00a0<\/strong>Stores will include self-checkout kiosks as well as contactless payment solutions, including Walmart Pay, to limit contact between associates and customers. Select locations will also have Scan &amp; Go to help customers manage their checkout directly.\u00a0\u201cWe\u2019re always listening to our customers and innovating our in-store, online and mobile experiences to meet and exceed their expectations,\u201d Whiteside said. \u201cWe want their time with us to be enjoyable and we\u2019re working hard to create ways for them easily toggle between shopping channels \u2013 or use them together.\u201d<\/li>\n<\/ul>\n<p>White said Walmart has tested the new concept in select stores and is \u201cexcited by the initial feedback from customers and associates.\u00a0We\u2019ll be rolling it out to more stores this fall and will continue to get customer and associate feedback and evolve the design accordingly.\u201d<\/p>\n<h2><strong>THE AMAZON FACTOR<\/strong><\/h2>\n<p>As happens, feedback on the new Walmart store design came quickly on Wednesday after news broke about the effort. And you can bet that the new Walmart store design will influence a host of other retailers eventually, especially as data about its successes or failures trickle in.<\/p>\n<p>Some of that commentary focused on the payments aspect of the new store design.<\/p>\n<blockquote><p>\u201cAs part of its new store design, Walmart\u00a0demonstrates\u00a0that contactless checkout is a necessary tool for a safe, convenient option for shoppers to pay in the midst of the pandemic,\u201d said Todd Barstow, VP of payment solution for retail technology company GK Software USA. \u201cAs the concept improves and usability increases, more and more retailers and stores will be adopting this technology to enable contactless transactions. Retailers that\u00a0offer mobile or contactless checkout services are better able to handle changing market conditions and customer behavior.\u201d<\/p><\/blockquote>\n<p>Other commentary put the store redesign into a context that included Amazon, Walmart\u2019s main rival in most retail areas.<\/p>\n<blockquote><p>\u201cWalmart continues to level the playing field against its top competitor, Amazon. The new store look and digital features build on Walmart\u2019s long-term omnichannel strategy and serve as a logical follow-up to their recent Walmart+ membership announcement,\u201d said Meyar Sheik, president and chief commerce officer for retail tech provider Kibo, referring to Walmart\u2019s new Amazon Prime-like membership and loyalty program. \u201cWalmart has been impressively responsive and nimble in its digital transformation, and in its response to the pandemic&#8217;s challenges. The new store format, digital app and touch-less check-out features add a new level of convenience for Walmart shoppers. What&#8217;s more, it further leverages Walmart&#8217;s wide network of stores while seamlessly integrating the digital features and benefits shoppers want in their experiences today.\u201d<\/p><\/blockquote>\n<p>Bentonville, Arkansas-based\u00a0<a href=\"https:\/\/corporate.walmart.com\/\">Walmart<\/a>\u00a0operates more than 11,300 stores under 58 banners in 27 countries, and e-commerce websites, employing 2.2 million-plus associates worldwide. Walmart U.S. is No. 1 on The\u00a0<em>PG\u00a0<\/em>100,\u00a0<em>Progressive Grocer<\/em>\u2019s list of\u00a0<a href=\"https:\/\/progressivegrocer.com\/pg-100-walmart-amazon-kroger-dominate-top-retailers-food-and-consumables\" target=\"_blank\" rel=\"noopener noreferrer\">the top food retailers in North America<\/a>, while Walmart-owned Sam\u2019s Club ranks No. 9 on\u00a0<a href=\"https:\/\/progressivegrocer.com\/pg-100-walmart-amazon-kroger-dominate-top-retailers-food-and-consumables\">the list<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<div class=\"paragraph--type--related-content\">\n<p class=\"content-title\"><a href=\"https:\/\/www.retailwatch.it\/2020\/10\/03\/retail\/un-grande-retailer-si-vede-nei-momenti-di-difficolta-cosha-fatto-walmart-durante-il-coronavirus\/\"><strong>Sotto un drive in Walmart attivato durante il coronavirus<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;49698&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Da Progressive Grocer. Questo nuovo design verr\u00e0 implementato in 1200 negozi in quest&#8217;anno fiscale. Chi non conosce l&#8217;inglese pu\u00f2&hellip;<\/p>\n","protected":false},"author":1,"featured_media":38853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[252,196,71],"class_list":["post-49642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-coronavirus","tag-e-commerce","tag-wal-mart","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/49642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=49642"}],"version-history":[{"count":10,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/49642\/revisions"}],"predecessor-version":[{"id":56912,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/49642\/revisions\/56912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/38853"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=49642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=49642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=49642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}