{"id":5177,"date":"2015-09-14T14:45:47","date_gmt":"2015-09-14T12:45:47","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=5177"},"modified":"2015-11-28T11:43:19","modified_gmt":"2015-11-28T10:43:19","slug":"le-dimensioni-del-mercato-del-biologico-negli-usa","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/le-dimensioni-del-mercato-del-biologico-negli-usa\/","title":{"rendered":"Le immense dimensioni del mercato del biologico negli USA"},"content":{"rendered":"<p><em>Il caff\u00e8 della linea Organics di <a href=\"https:\/\/www.giuseppecaprotti.it\/stati-uniti-la-distribuzione-del-cibo-e-non-25-anni-dopo\/\">Safeway (US<\/a>).\u00a0 Organic = Bio.<\/em><\/p>\n<p><em>prima stesura : 17 settembre 2013, ultimo aggiornamento del 14 settembre 2015<\/em><\/p>\n<p>Il mercato dei prodotti biologici negli USA, negli ultimi anni,\u00a0\u00e8 cresciuto a dismisura:<\/p>\n<p><em><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/mercato-bio-USA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5179\" title=\"\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/mercato-bio-USA-1024x577.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/mercato-bio-USA-1024x577.jpg 1024w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/mercato-bio-USA.jpg 1977w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/em><\/p>\n<p><em>Oltre alle fonti\u00a0gi\u00e0 citate sotto, va considerata\u00a0come fonte anche la rivista <strong>Nutrition Business Journal.<\/strong><\/em><\/p>\n<p>Le cifre di per s\u00e8 sono assai eloquenti ma si pu\u00f2 aggiungere, per dare un riferimento,\u00a0che il mercato del bio degli USA , nel 2013, corrispondeva all&#8217;incirca alle dimensioni di un quinto del mercato del Largo Consumo Confezionato italiano.<\/p>\n<p>I fatturati del comparto non sono aggiornatissimi :<\/p>\n<p>per il <span style=\"color: #ff6600;\">2014<\/span> si parla di un fatturato pari a\u00a0<span style=\"color: #ff6600;\">35 miliardi di $<\/span> (vedi articolo di seguito).<\/p>\n<p>Ma quel\u00a0 che \u00e8 interessante\u00a0\u00e8 quel che\u00a0riporta Fortune del settembre 2015 : Whole Foods \u00e8 in difficolt\u00e0 perch\u00e9 tutti i grandi distributori USA stanno seguendo le sue orme.<\/p>\n<p>Da\u00a0Kroger a\u00a0Walmart\u00a0a Trader Joe&#8217;s, a Sprouts a\u00a0Safeway e perfino Amazon tutti si sono lanciati nell&#8217;inserimento di prodotti bio&#8230;<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/usa-le-nuove-tendenze-del-cibo\/\">Ci\u00f2 st\u00e0 mettendo in crisi anche i grandi produttori statunitensi.<\/a><\/p>\n<p style=\"text-align: left;\">\u00a0<a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/organics-walmart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23429\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/organics-walmart.jpg\" alt=\"organics walmart\" width=\"666\" height=\"374\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Un cartellino per prodotti bio in una corsia di Walmart<\/p>\n<p>Dal sito dell&#8217;USDA che \u00e8 il ministero dell&#8217;agricoltura degli Stati Uniti <em>(United States Departement of Agriculture)\u00a0 <\/em>:<\/p>\n<p>Consumer demand for organically produced goods continues to show double-digit growth, providing market incentives for U.S. farmers across a broad range of products. Organic products are now available in nearly 20,000 natural food stores and nearly 3 out of 4 conventional grocery stores. Organic sales account for over 4 percent of total U.S. food sales, according to recent industry statistics.<\/p>\n<ul>\n<li>Organic food is sold to consumers through three main venues in the United States\u2014conventional grocery stores, natural food stores, and direct-to-consumer markets.<\/li>\n<\/ul>\n<ul>\n<li>A typical organic consumer is difficult to pinpoint, but new research continues to shed light on consumer attitudes and purchasing behavior.<\/li>\n<\/ul>\n<ul>\n<li>Organic price premiums continue to remain high in many markets as the demand for organic products expands.<\/li>\n<\/ul>\n<h3>Organic Sales Widen in All Food Categories<\/h3>\n<p>USDA does not have official statistics on U.S. organic retail sales, but information is available from industry sources. U.S. sales of organic products were an estimated $28.4 billion in 2012\u2014over 4 percent of total food sales\u2014and will reach an estimated $35 billion in 2014, according to the <em>Nutrition Business Journal<\/em>.<\/p>\n<p><!-- BEGIN MACRO: DISPLAYCHART --><\/p>\n<table>\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"http:\/\/www.ers.usda.gov\/ImageGen.ashx?image=\/media\/248833\/fruitsandvegetables.png&amp;width=480\" alt=\"\" \/><\/td>\n<\/tr>\n<tr>\n<td class=\"td-aln-right\"><a id=\"anch_36\" href=\"http:\/\/www.ers.usda.gov\/media\/248848\/fruitsandvegetables_d.html\" target=\"_blank\">Chart data<\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"td-aln-left\"><a id=\"anch_37\" href=\"http:\/\/www.ers.usda.gov\/media\/248833\/fruitsandvegetables.png\" target=\"_blank\">Download larger size chart (500 pixels by 400 pixels, 96 dpi)<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- END MACRO: DISPLAYCHART --><\/p>\n<p>Fresh fruits and vegetables have been the top selling category of organically grown food since the organic food industry started retailing products over\u00a03 decades ago, and they are still outselling other food categories, according to the <em>Nutrition Business Journal<\/em>. Produce accounted for 43 percent of U.S. organic food sales in 2012, followed by dairy (15 percent), packaged\/prepared foods (11 percent), beverages (11 percent), bread\/grains (9 percent), snack foods (5 percent), meat\/fish\/poultry (3 percent), and condiments (3 percent).<\/p>\n<p>Most organic sales (93 percent) take place through conventional and natural food supermarkets and chains, according to the Organic Trade Association (OTA). OTA estimates the remaining 7 percent of U.S. organic food sales occur through farmers&#8217; markets, foodservice, and marketing channels other than retail stores. One of the most striking differences between conventional and organic food marketing is the use of direct markets\u2014Cornell University estimates that only about 1.6 percent of U.S. fresh produce sales are through direct sales. The number of\u00a0<a id=\"anch_38\" title=\"Link to information on AMS website on farmers' markets\" href=\"http:\/\/www.ams.usda.gov\/farmersmarkets\/\" target=\"_blank\">farmers&#8217; markets<\/a>\u00a0in the United States has grown steadily from 1,755 markets in 1994, when USDA began to track them, to over 8,144 in 2013. Participating farmers are responding to heightened demand for <a id=\"anch_39\" title=\"Local Foods\" href=\"http:\/\/www.ers.usda.gov\/topics\/food-markets-prices\/local-foods.aspx\">locally grown<\/a> organic product. A USDA survey of market managers (see <a id=\"anch_40\" title=\"VGS-301-01\" href=\"http:\/\/www.ers.usda.gov\/publications\/vgs-vegetables-and-pulses-outlook\/vgs-301-01.aspx\">Organic Produce, Price Premiums, and Eco-Labeling in U.S. Farmers&#8217; Markets<\/a>, April 2004) found that demand for organic products was strong or moderate in most of the farmers&#8217; markets surveyed around the country, and that managers felt more organic farmers were needed to meet consumer demand in many States.<\/p>\n<p><!-- BEGIN MACRO: DISPLAYCHART --><\/p>\n<table>\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"http:\/\/www.ers.usda.gov\/ImageGen.ashx?image=\/media\/248974\/farmmarketdemand.png&amp;width=473\" alt=\"\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- END MACRO: DISPLAYCHART --><\/p>\n<h3>Organic Price Premiums Remain High<\/h3>\n<p>Over the last decade, USDA&#8217;s Agricultural Marketing Service (AMS) has expanded wholesale price reporting for organic fruits and vegetables, and added new price reports on organic grains, poultry and eggs, and sales volume for milk. Prices for organic products continue to be higher than for their conventional counterparts.<\/p>\n<ul>\n<li>AMS <em>Market News<\/em>\u00a0publishes organic prices for fruit and vegetable crops in a number of <a id=\"anch_41\" title=\"AMS terminal markets reports\" href=\"http:\/\/www.ams.usda.gov\/AMSv1.0\/ams.fetchTemplateData.do?template=TemplateO&amp;rightNav1=ViewU.S.TerminalMarketPriceReports&amp;topNav=&amp;leftNav=&amp;page=FVMarketNewsTerminalMarketReportsMore\" target=\"_blank\">terminal markets<\/a>\u00a0where prices are collected, including Atlanta and San Francisco. See ERS data on <a id=\"anch_42\" title=\"Organic Prices\" href=\"http:\/\/www.ers.usda.gov\/data-products\/organic-prices.aspx\">organic farmgate and wholesale prices<\/a> for a comparison of organic and conventional prices from 1999 to 2013.<\/li>\n<\/ul>\n<ul>\n<li><em>Market News<\/em> began reporting organic poultry prices in the weekly <a id=\"anch_43\" title=\"www.ams.usda.gov\/AMSv1.0\/ams.fetchTemplateData.do?template=TemplateN&amp;navID=MarketNewsAndTransportationData&amp;leftNav=MarketNewsAndTransportationData&amp;page=PYMarketNewsReportsOrganic&amp;acct=pmn\" href=\"http:\/\/www.ams.usda.gov\/AMSv1.0\/ams.fetchTemplateData.do?template=TemplateN&amp;navID=MarketNewsAndTransportationData&amp;leftNav=MarketNewsAndTransportationData&amp;page=PYMarketNewsReportsOrganic&amp;acct=pmn\" target=\"_blank\">Organic Poultry and Egg report<\/a> in January 2004. The report tracks prices paid to poultry or egg companies by the first receiver (such as a retailer, distributor, or manufacturer).\u00a0 See <a id=\"anch_44\" title=\"Organic Prices\" href=\"http:\/\/www.ers.usda.gov\/data-products\/organic-prices.aspx\">ERS data on monthly organic wholesale price averages for broilers and eggs, 2004-13<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>In January 2006, AMS began reporting sales (in volume) of organic fluid milk products in <a id=\"anch_45\" title=\"monthly milk marketing order reports on AMS website\" href=\"http:\/\/www.ams.usda.gov\/AMSv1.0\/ams.fetchTemplateData.do?template=TemplateL&amp;navID=IndustryMarketingandPromotion&amp;leftNav=IndustryMarketingandPromotion&amp;page=RetailPrices&amp;description=Milk+Marketing+Order+Statistics&amp;acct=dmktord\" target=\"_blank\">monthly milk marketing order reports<\/a>. See <a id=\"anch_46\" title=\"Organic Prices\" href=\"http:\/\/www.ers.usda.gov\/data-products\/organic-prices.aspx\">ERS data comparing monthly sales of organic and conventional milk products<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>In January 2007, AMS began biweekly regional price reporting on organic grains, and now publishes single national grain and feedstuffs report available through the <em><a id=\"anch_47\" title=\"Market News website\" href=\"http:\/\/www.ams.usda.gov\/AMSv1.0\/ams.fetchTemplateData.do?template=TemplateA&amp;navID=MarketNewsAndTransportationData&amp;leftNav=MarketNewsAndTransportationData&amp;page=MarketNewsAndTransportationData&amp;acct=AMSPW\" target=\"_blank\">Market News<\/a><\/em> website. ERS <a id=\"anch_48\" title=\"Organic Prices\" href=\"http:\/\/www.ers.usda.gov\/data-products\/organic-prices.aspx\">historical tables<\/a> show national monthly grain and feedstuffs prices for 2011-13, and prior regional prices.<\/li>\n<\/ul>\n<p>At the retail level, <a id=\"anch_49\" title=\"EIB55\" href=\"http:\/\/www.ers.usda.gov\/publications\/eib-economic-information-bulletin\/eib55.aspx\">organic produce and milk<\/a>, the two top organic food sales categories, receive significant price premiums over conventionally grown products.<\/p>\n<p>ERS analyzed organic prices for 18 fruits and 19 vegetables using 2005 data on produce purchases (see\u00a0<a id=\"anch_50\" title=\"EIB55\" href=\"http:\/\/www.ers.usda.gov\/publications\/eib-economic-information-bulletin\/eib55.aspx\">Emerging Issues in the U.S. Organic Industry<\/a>, June 2009), and found that the organic premium as a share of the corresponding conventional price was less than 30 percent for over two-thirds of the items. The premium for only one item\u2014blueberries\u2014exceeded 100 percent.\u00a0In contrast, in 2006, organic price premiums for a half-gallon container of milk ranged from 60 percent for private-label organic milk above branded conventional milk to 109 percent for branded organic milk above private-label conventional milk.<\/p>\n<h3>Organic Consumers Are Increasingly Mainstream<\/h3>\n<p>Numerous studies have been conducted on the buying habits and demographics of consumers of organic foods. Results have varied depending on the type of survey, sample size, and geographic coverage. However, a few general themes have emerged.<\/p>\n<p>Consumers prefer organically produced food because of their concerns regarding health, the environment, and animal welfare, and they show a willingness to pay the price premiums established in the marketplace.<\/p>\n<p>Organic products have shifted from being a lifestyle choice for a small share of consumers to being consumed at least occasionally by a majority of Americans. National surveys conducted by the Hartman Group and Food Marketing Institute during the early 2000s found that two-thirds of surveyed shoppers bought organically grown foods (see <a id=\"anch_51\" title=\"AIB777\" href=\"http:\/\/www.ers.usda.gov\/publications\/aib-agricultural-information-bulletin\/aib777.aspx\">Recent Growth Patterns in the U.S. Organic Foods Market<\/a> for a literature review of organic consumer studies).<\/p>\n<p><!--googleoff: all--> <!--googleon: all--> <!--googleoff: all--> <!-- End Content --><\/p>\n<div id=\"UpdateContact\">\n<p><strong>Last updated: <\/strong> Monday, April 07, 2014<\/p>\n<p><!-- 07\/26\/2012 replaced by macro above --><strong>For more information contact:<\/strong> <a id=\"anch_52\" href=\"http:\/\/www.ers.usda.gov\/ers-staff-directory\/catherine-greene.aspx\">Catherine Greene<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In venti anni il mercato \u00e8 pi\u00f9 che decuplicato, passando da 2,5 miliardi a 33 miliardi di $<\/p>\n","protected":false},"author":3,"featured_media":23423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[217,187,204,146,71,119],"class_list":["post-5177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-agricoltura","tag-amazon","tag-biologico","tag-marketing","tag-wal-mart","tag-whole-foods","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/5177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=5177"}],"version-history":[{"count":0,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/5177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/23423"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=5177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=5177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=5177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}