{"id":54192,"date":"2021-03-24T18:34:44","date_gmt":"2021-03-24T17:34:44","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=54192"},"modified":"2021-03-24T18:34:44","modified_gmt":"2021-03-24T17:34:44","slug":"ghosts-kitchens-dentro-i-supermercati-inizia-walmart-in-italia-chi-ha-gia-un-impianto-per-fare-almeno-una-grande-dark-kitchen","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/ghosts-kitchens-dentro-i-supermercati-inizia-walmart-in-italia-chi-ha-gia-un-impianto-per-fare-almeno-una-grande-dark-kitchen\/","title":{"rendered":"Ghosts kitchens dentro i supermercati. Inizia Walmart. In Italia chi ha gi\u00e0 un impianto per fare almeno una grande dark kitchen?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Non ho trovato foto decenti delle Ghost Kitchens e quindi ne ho messe alcune relative ad una mia recente visita da Walmart, in Canada.<\/em><\/p>\n

Ma venendo al dunque : u<\/strong><\/em>n’azienda italiana di distribuzione ha – secondo me –\u00a0 gli impianti industriali per impostare una Dark kitchen – <\/a><\/strong>che sono dei\u00a0 <\/a>ristoranti virtuali che hanno solo una cucina, nessuno coperto, e vivono grazie alle consegne a domicilio –<\/a>\u00a0nella sua sede<\/strong>: <\/em><\/p>\n

indovinate di quale azienda si tratta? <\/em><\/p>\n

E’ facile, facile…<\/em> vi ho lavorato per tanti anni.<\/em><\/p>\n

Ghost kitchen dentro i supermercati. Inizia Walmart (FOOD)<\/strong><\/a><\/p>\n

RETAIL<\/a><\/p>\n

9 Marzo 2021<\/a><\/p>\n

share<\/p>\n

L\u2019horeca incontra il retail nel nuovo progetto lanciato dalla startup canadese Ghost Kitchens in collaborazione con il retailer statunitense<\/strong><\/p>\n

Il mercato delle dark kitchen\u00a0si avvia a raggiungere i 1.000 miliardi di valore entro il 2030<\/a>. Ma alla luce delle ultime news arrivate dall\u2019America, tale valore potrebbe essere rivisto al rialzo.<\/p>\n

GHOST KITCHENS CON\u00a0<\/strong>WALMART<\/strong><\/a><\/p>\n

Pochi giorni fa infatti, il gigante del retail a stelle e strisce\u00a0Walmart, pochi giorni dopo l\u2019annuncio del nuovo piano di investimenti,<\/a>\u00a0ha annunciato il lancio di un rivoluzionario progetto pilota, in collaborazione con la startup canadese Ghost Kitchens, il cui nome dice gi\u00e0 molto.<\/p>\n

La ghost kitchen, installata all\u2019interno di un supermercato in Ontario,<\/strong>\u00a0permetter\u00e0 agli utenti di ordinare cibi pronti tramite l\u2019app del retailer o anche tramite\u00a0Uber Eats<\/a>,\u00a0Doordash<\/a>\u00a0e altri, ritirandoli poi all\u2019orario convenuto all\u2019interno del punto vendita.<\/p>\n

AMBIZIONE E INNOVAZIONE<\/strong><\/p>\n

L\u2019iniziativa verr\u00e0 poi estesa poi in altre localit\u00e0 in Ontario e Quebec. Il\u00a0Presidente di Ghost Kitchens, Marc Choy<\/strong>, ha infatti affermato: \u201cIl nostro obiettivo \u00e8 aprire una Ghost Kitchen ogni 12 km in tutto il Canada e poter raggiungere ogni canadese, in ogni mercato urbano entro 30 minuti, 24 ore su 24, 7 giorni su 7<\/em>\u201c.<\/p>\n

Il portale The Spoon fa notare che la missione dovrebbe essere possibile quando il tuo men\u00f9 propone semplicemente cheesecake, insalata e\u00a0\u00a0gelato.<\/p>\n

HORECA E RETAIL<\/strong><\/p>\n

Il progetto canadese pu\u00f2 essere davvero considerato come il primo passo verso un\u2019ulteriore evoluzione del mercato delle ghost kitchen<\/strong>. Non pi\u00f9 installazioni indipendenti, magari in anonime aree urbane, ma un ulteriore servizio a disposizione delle insegne della gdo e dei consumatori.<\/p>\n

Attendiamo ovviamente anche il debutto in Italia.<\/p>\n

Sotto trovate un articolo in inglese, un p\u00f2 pi\u00f9 preciso di quello in italiano.<\/em>[\/vc_column_text][vc_empty_space][vc_media_grid grid_id=”vc_gid:1616607231383-617084a1-43db-3″ include=”38359,38365,38355,38362,38357,38366″][vc_empty_space][vc_column_text]Walmart Canada steps into the ghost kitchens space<\/strong><\/a><\/p>\n

Date : 10 March 2021<\/strong><\/p>\n

Stewart Samuel<\/strong><\/p>\n

Program Director – Canada<\/p>\n

@RetailAnalysis<\/em><\/strong><\/a><\/p>\n

Walmart Canada is partnering with Ghost Kitchen Brands to open ghost kitchens in its stores.<\/p>\n

Five kitchens planned initially<\/p>\n

Ghost Kitchen Brands has partnered with over 20 restaurant brands to operate ghost kitchens across Canada. Its operating model and technology-led solution enables it to produce meals from all of its partners within a single kitchen. Through this partnership, it will open kitchens in five Walmart stores, starting with its St. Catherines, Ontario Supercentre. Customers will be able to order freshly made meals in-store and online for contactless pickup or delivery.<\/p>\n

Source: IGD Canada<\/p>\n

Supporting online and pickup models<\/p>\n

Restaurant brands have increasingly turned towards ghost kitchens during the pandemic. Most companies experienced in-dining restrictions and temporary closures, driving significant growth in pickup and delivery orders. For many, this represents a more economic model until full dining can be resumed, while some companies are likely to move to a ghost kitchen operation on a more permanent basis. For retailers, these types of partnerships can support a more profitable and sustainable foodservice operation, given the better utilisation of the kitchens. They also enable retailers to repurpose excess in-store space.<\/p>\n

Competing for share of stomach<\/p>\n

This deal echoes\u00a0Kroger\u2019s partnership with ClusterTruck<\/strong><\/a>\u00a0in the US. The retailer has opened two ghost kitchens within its stores in Indianapolis and Columbus. This aligns with consumers seeking more varied and convenient meal solutions, a key trend driven by the pandemic. As the crisis eases, retailers will be looking to consolidate the gains made over the last year and retain the increased share of food spend seen in 2020. Tapping into consumers\u2019 broader food needs increases the addressable market opportunity for Walmart, while also creating a more complete food proposition, supporting Walmart’s one-stop shopping model. The beauty of this model is that it enables shoppers to pick up all their core food needs in one trip; groceries and ingredients for meal planning, convenience foods and food-for-now. These types of partnerships can support a more profitable and sustainable foodservice operation for retailers, given the better utilisation of the kitchens. They also enable retailers to repurpose excess in-store space.<\/p>\n

The ghost kitchen model<\/p>\n

Ghost\u00a0kitchens have grown in popularity, enabling existing restaurant operators and new companies to operate without the costs associated with physical locations. They can also be opened in industrial units, where the leasing costs are lower compared to street-facing outlets. In part, this has been enabled by the emergence of on-demand delivery platforms such as Uber Eats, Postmates and DoorDash. UberEats has also been able to optimise its data capabilities to suggest new concepts to existing restaurant operators, helping them to tap into unmet demand within specific catchments. Ghost kitchens also enable companies easily experiment with different cuisines and move quickly to close or scale-up as appropriate.<\/p>\n

Retail Analysis subscribers<\/strong>: get the detail on 10\u00a0of the latest foodservice concepts set to be developed this year, including new formats from Sweetgreen, Starbucks and Chipotle and\u00a0\u00a0in our report,\u00a0The food-to-go store of the future<\/strong><\/a>.<\/p>\n

Grazie ad Aldo Maria Gay[\/vc_column_text][vc_empty_space][vc_media_grid grid_id=”vc_gid:1616607231384-70095fc9-17d5-6″ include=”38369,38368,38363,38361,38360,38356″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

L\u2019horeca incontra il retail nel nuovo progetto lanciato dalla startup canadese Ghost Kitchens in collaborazione con il retailer statunitense<\/p>\n","protected":false},"author":1,"featured_media":54544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[239,71],"class_list":["post-54192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-starbucks","tag-wal-mart","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/54192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=54192"}],"version-history":[{"count":10,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/54192\/revisions"}],"predecessor-version":[{"id":54780,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/54192\/revisions\/54780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/54544"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=54192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=54192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=54192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}