{"id":58713,"date":"2021-08-21T00:58:01","date_gmt":"2021-08-20T22:58:01","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=58713"},"modified":"2021-09-22T09:44:39","modified_gmt":"2021-09-22T07:44:39","slug":"albertsons-lancia-un-programma-di-fedelta-simile-a-quello-di-amazon-prime","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/albertsons-lancia-un-programma-di-fedelta-simile-a-quello-di-amazon-prime\/","title":{"rendered":"Albertsons lancia un programma di fedelt\u00e0 simile a quello di Amazon Prime"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Si tratta in sostanza di un abbonamento annuale a 99$ (in alternativa mensile a 12,99$ al mese) che – attraverso una app unica (erano due prima, una per il delivery e l’altra per il programma di fidelizzazione) da diritto a consegne gratis per ordini superiori a 30$ e molti altri vantaggi, tra i quali uno sconto del 5% sul marchio privato Albertsons<\/strong> (foto sopra).<\/p>\n

La catena ha accordi di consegna sia con Uber<\/strong> che con Doordash<\/strong><\/a>, azienda leader nel quick commerce e nel Delivery,<\/a> che ha recentemente acquistato una quota in Gorillas<\/strong>,<\/a> ormai presente anche in Italia.<\/p>\n

Stiamo parlando di un colosso da pi\u00f9 di 100 miliardi di $ di fatturato, che segue l’onda lunga gi\u00e0 tracciata soprattutto da Amazon <\/strong>ma anche\u00a0 da Walmart,<\/strong> con Walmart+<\/strong>.<\/a><\/p>\n

La prima , con 150 milioni di membri, offre Prime a 119 $ mentre Walmart+<\/strong> costa 98 $.[\/vc_column_text][vc_empty_space][vc_single_image image=”48889″ img_size=”medium”][vc_column_text]Il gruppo , che \u00e8 la seconda catena fisica dopo Kroger<\/strong> <\/a>negli USA ed ha acquisito , tra le tante catene, una parte della Jewel,<\/strong> rivale della Dominick’s<\/strong> a Chicago, quando ci lavoravo.<\/a><\/p>\n

La tendenza all’abbonamento vige anche nel mondo del largo consumo :\u00a0Dalle lamette alla pastasciutta, il mondo si abbona anche ai beni di consumo<\/a><\/p>\n

Da Progressive Grocer:<\/p>\n

Albertsons Launches Amazon Prime-Style Membership Program<\/strong><\/a><\/p>\n

Grocery delivery subscription service is part of new suite of digital offerings<\/p>\n

Gina Acosta<\/strong><\/a><\/p>\n

Executive Editor<\/p>\n

Albertsons’ popular Drive Up and Go grocery pickup service at a Tom Thumb store in the Dallas area.<\/strong><\/p>\n

The Albertsons Cos. has become the largest traditional grocery retailer in the United States to launch a\u00a0subscription service for unlimited free delivery.<\/p>\n

The company announced the launch of its new FreshPass membership today as part of an omnichannel “reintroduction” to\u00a0shoppers. Its new FreshPass initiative\u00a0joins\u00a0two additional launches today: a\u00a0free Deals & Delivery app and an\u00a0\u201cAlbertsons for U\u201d shopper loyalty program.<\/p>\n

\u201cWe have been working hard to revolutionize Albertsons Companies\u2019 digital offerings and enhance all aspects of the food experience and journey,\u201d said Chris Rupp, EVP and chief customer and digital officer. \u201cWe have been in lock-step with our customers and today\u2019s launch of our new Deals & Delivery app, our ‘Albertsons for U’\u00a0loyalty program and FreshPass\u00a0subscription service exemplifies our commitment to innovation and customer service, meeting shoppers where they want to shop whether that be in store, curbside, or at home.\u201d<\/p>\n

Albertsons’ new FreshPass is\u00a0an optional subscription service\u00a0integrated into the retailer’s existing apps. The membership\u00a0is available for $99 a year (or $12.99 per month) and offers unlimited free delivery on orders $30 or more, and in select markets, free two-hour grocery delivery and Drive Up & Go\u00a0shopping experiences. Albertsons is offering a free 30-day trial\u00a0and numerous perks for subscribers, including 5%\u00a0off the company’s popular private brand O Organics\u00a0and Open Nature\u00a0products. Subscribers will also enjoy rewards that do not expire and exclusive culinary and wine experiences. The grocer says customers who sign up now can expect to save up to $395 per year\u00a0with an annual FreshPass\u00a0subscription.<\/p>\n

The digital offering from Albertsons comes a year after\u00a0Walmart introduced Walmart+, which costs\u00a0$98 a\u00a0year for\u00a0delivery, savings on gas and a touchless payment option. Amazon’s Prime membership costs\u00a0$119 per year and has nearly 150 million members.<\/p>\n

In July, Albertsons\u00a0announced\u00a0that it plans to more than double the availability of its grocery delivery service in the United States this year\u00a0via a\u00a01,200-store partnership with the Uber.\u00a0In June, Albertsons\u00a0announced a deal\u00a0<\/a>with DoorDash to offer on-demand grocery delivery from nearly 2,000 Albertsons stores.\u00a0\u00a0It is unclear how the FreshPass program will affect the Uber and DoorDash initiatives.<\/p>\n

Albertsons is also aiming to raise the bar\u00a0with new personalized deals, rewards and perks from a new loyalty program called Albertsons for U. According to Albertsons, the program\u00a0encompasses the best of the previous loyalty program, just for U, and existing members are automatically enrolled. The program carries the name of each respective banner store within Albertsons Cos.\u00a0\u2013 i.e. Albertsons for U, Safeway for U, Jewel-Osco for U, etc.\u00a0Membership is free, and new members immediately earn $5 off their next in-store or online purchase of $25 or more of qualifying items. After that, members earn points on nearly every dollar spent and points can be redeemed on groceries and gas. Perks include personalized deals, a free item every month, a special birthday treat and more.<\/p>\n

Finally, the company is rolling out a\u00a0new Deals & Delivery app combining\u00a0Albertsons\u2019 two most used services allowing customers to shop, save and redeem rewards all in one place \u2013 from the comfort of their homes or while shopping in-store. The new app integrates both the Albertsons for U\u00a0loyalty program and the FreshPass\u00a0subscription service program. Shoppers can download the app by store name\u00a0across Albertsons\u2019 20-plus banners, including Safeway, Albertsons, Tom Thumb, VONS and Jewel-Osco. The Deals & Delivery app\u00a0features a digital wallet and app coupon integration, list builders and a convenient pay-from-app functionality.<\/p>\n

The digital news from Albertsons comes a week after the grocery retailer named a\u00a0new president and CFO<\/a>.\u00a0Sharon McCollam will fill the new CFO role on Sept.\u00a07,\u00a0reporting to CEO Vivek Sankaran. McCollam will succeed Bob Dimond, who will be retiring and will remain with the company as an adviser through February. With McCollam, Albertsons is building\u00a0one of the most diverse C-suites in the grocery industry; McCollam joins\u00a0COO Susan Morris and CMO\u00a0Jennifer Saenz.<\/p>\n

McCollam, 59, retired from Best Buy in 2016 where she served as EVP, chief administrative and CFO. She is broadly recognized as the co-pilot of Best Buy\u2019s Renew Blue transformation, which has been regarded as one of the foremost omnichannel transformations in the retail sector.<\/p>\n

\u201cI am thrilled to have Sharon join the Albertsons team,\u201d Sankaran said. \u201cWe are entering the next phase of our transformation, centered on building deeper relationships with customers through data, technology, and connected omnichannel solutions. Sharon has done just this throughout her career, helping to engineer multiple retail transformations, including the spectacular turnaround of Best Buy and the digital transformation at Williams-Sonoma. Sharon is well-known for her expertise in retail operations and digital growth strategies as well as her passion for building customer-centric cultures. I look forward to working closely with her to architect the evolution of our strategy and create value for all of our stakeholders.\u201d<\/p>\n

Prior to Best Buy, McCollam held several transformational leadership positions at Williams-Sonoma\u00a0Inc. from 2000 to 2012, including COO and CFO from 2006 to 2012. Since retiring from Best Buy, McCollam has served as a member of several corporate boards, including companies with a strong consumer, e-commerce\u00a0and health care presence.<\/p>\n

As president and CFO of Albertsons Cos., McCollam will assume several leadership responsibilities, including finance, corporate strategy, information technology, supply chain operations, and property development, and will be involved in all aspects of the company\u2019s growth and transformation strategy. In addition to her proven financial leadership, McCollam brings broad retail and omnichannel operational expertise that will help accelerate the achievement of the\u00a0company\u2019s goals.<\/p>\n

\u201cI am thrilled to be joining Vivek and the Albertsons leadership team during this exciting time in the company\u2019s history,” McCollam said. “Albertsons Cos. is a family of iconic brands that empowers and values its people, obsesses over exceeding the expectations of its customers, communities and associates, and operates at the highest levels of humility and integrity in everything it does. It is thriving because its culture is built on values that its people and communities cherish and want to protect. It is a privilege to be joining this incredibly high-performing team and to be stepping back into such an exceptional opportunity that will allow me to leverage my broad multi-brand, multi-channel, and transformation experience as well as participate in one of the most exciting customer-centric digital transformations in integrated grocery and pharmacy today. I could not be more excited to take on this challenge and create the kind of change that will inspire our associates, our customers, and our shareholders.\u201d<\/p>\n

McCollam’s appointment came\u00a0a week after the retailer\u00a0reported a drop-off in sales from last year during the first quarter sales growth compared to pre-pandemic 2019.<\/p>\n

According to the company, sales and other revenue for Albertsons in first quarter reached $21.3 billion for the first fiscal quarter ending June 19. That stacks up against $22.8 billion for the same period in 2020 and $18.7 billion during the first quarter of fiscal 2019. On a two-year stacked basis, then, identical sales were up 16.5%.\u00a0Gross profit margin dipped slightly, down from 29.8% in Q1 2020 to 29.1% in Q1 2021. For the first quarter of 2019, gross profit margin was 28%. Albertsons attributed an increase in gross profit margin of 10 basis points to higher pharmacy margins amid the administration of COVID-19 vaccines, productivity initiatives related to the optimization of promotions and growth in the company\u2019s Own Brands\u2019 penetration.<\/p>\n

Boise, Idaho-based\u00a0Albertsons<\/a>\u00a0operates 2,277 retail stores with 1,725 pharmacies, 400 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities. The company\u2019s stores predominantly operate under the Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw\u2019s, Star Market, United Supermarkets, Kings Food Markets and Haggen banners. Albertsons is No. 8 on The PG 100, Progressive Grocer\u2019s 2021 list of\u00a0the top food and consumables retailers in North America<\/a>.<\/p>\n

Redatto il 20 agosto, aggiornato il 21 agosto 2021[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Stiamo parlando di un colosso da pi\u00f9 di 80 miliardi di $ di fatturato, la seconda catena statunitense di supermercati, che segue l\u2019onda lunga gi\u00e0 tracciata soprattutto da Amazon ma anche da Walmart, con Walmart+ e lancia la sua app che fa delivery e fidelizza<\/p>\n","protected":false},"author":1,"featured_media":23423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[187,254,89,196,203,146,71],"class_list":["post-58713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-amazon","tag-delivery","tag-dominicks","tag-e-commerce","tag-marchio-privato","tag-marketing","tag-wal-mart","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/58713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=58713"}],"version-history":[{"count":7,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/58713\/revisions"}],"predecessor-version":[{"id":58732,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/58713\/revisions\/58732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/23423"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=58713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=58713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=58713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}