{"id":606,"date":"2004-11-28T15:56:14","date_gmt":"2004-11-28T14:56:14","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=606"},"modified":"2023-07-04T22:44:50","modified_gmt":"2023-07-04T20:44:50","slug":"giampaolo-fabris-2","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/giampaolo-fabris-2\/","title":{"rendered":"Giampaolo Fabris"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Immagine\u00a0sotto tratta da <a title=\"Giampaolo Fabris\" href=\"https:\/\/www.giuseppecaprotti.it\/giampaolo-fabris\/\">&#8220;Valore e Valori della marca&#8221; Giampaolo Fabris, <\/a>Laura Minestroni, Franco Angeli, 2004, pagina 517<\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/equo-e-solidale-zucchero-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5976\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/equo-e-solidale-zucchero-12-674x1024.jpg\" alt=\"\" width=\"600\" height=\"911\" srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/equo-e-solidale-zucchero-12-674x1024.jpg 674w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/equo-e-solidale-zucchero-12-197x300.jpg 197w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/equo-e-solidale-zucchero-12.jpg 1163w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br\/><hr\/><br\/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/caff\u00e8-arabica-esselunga-equo-e-solidale2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13980\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/caff\u00e8-arabica-esselunga-equo-e-solidale2-168x300.jpg\" alt=\"\" width=\"168\" height=\"300\" srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/caff\u00e8-arabica-esselunga-equo-e-solidale2-168x300.jpg 168w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/caff\u00e8-arabica-esselunga-equo-e-solidale2.jpg 173w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><\/p>\n<p>A\u00a0proposito dell&#8217;introduzione del biologico e dell&#8217;equo e solidale\u00a0in Esselunga ad opera di Giuseppe Caprotti:<\/p>\n<p>&#8220;Esselunga, da quando ha introdotto il biologico, l&#8217;equosolidale ha aumentato enormemente il goodwill della sua marca&#8221;<\/p>\n<p>Goodwill: benevolenza verso la marca, avviamento della marca.<\/p>\n<p>Intervista al prof. Fabris\u00a0su GDO WEEK del 16 giugno 2006.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-607\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/fabris-01.jpg\" alt=\"\" width=\"600\" height=\"848\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-608\" src=\"https:\/\/www.giuseppecaprotti.it\/wp-content\/uploads\/fabris-02.jpg\" alt=\"\" width=\"600\" height=\"848\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Esselunga, da quando ha introdotto il biologico, l&#8217;equosolidale ha aumentato enormemente il goodwill della sua marca&#8221;. <\/p>\n","protected":false},"author":3,"featured_media":38936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,212],"tags":[204,185,20],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicono-di-me","category-storia-di-esselunga","tag-biologico","tag-esselunga","tag-esselunga-bio","category-30","category-212","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":2,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":43567,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/606\/revisions\/43567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/38936"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}