{"id":85862,"date":"2024-11-28T16:00:15","date_gmt":"2024-11-28T15:00:15","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=85862"},"modified":"2024-11-28T19:26:32","modified_gmt":"2024-11-28T18:26:32","slug":"i-discount-in-14-anni-raddoppiano-la-loro-quota-di-mercato-in-italia-le-conseguenze-sulla-qualita-del-cibo-e-sul-mercato","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/i-discount-in-14-anni-raddoppiano-la-loro-quota-di-mercato-in-italia-le-conseguenze-sulla-qualita-del-cibo-e-sul-mercato\/","title":{"rendered":"I discount, in 14 anni, raddoppiano la loro quota di mercato in Italia : le conseguenze sulla qualit\u00e0 del cibo e sul mercato"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Redatto il 5 ottobre, aggiornato il 28 novembre 2024<\/p>\n<p><a href=\"https:\/\/www.alimentando.info\/tenetelo-a-mente-il-discount-ce-vive-benissimo-e-cresce-insieme-a-o-malgrado-noi-i-dati-rilevanti\/\"><strong>Tenetelo a mente: il discount c\u2019\u00e8, vive benissimo e cresce insieme a (o malgrado) noi. I dati rilevanti<\/strong><\/a><\/p>\n<p>Di Luigi Rubinelli<\/p>\n<p>C\u2019\u00e8 chi dice che non ci sono pi\u00f9 i discount perch\u00e9 ormai sono assimilabili ai supermercati. Per i consumatori probabilmente \u00e8 cos\u00ec, di questi tempi il consumatore \u00e8 alla ricerca del prezzo tout court e delle promozioni, ma <a href=\"https:\/\/www.giuseppecaprotti.it\/ma-lidl-e-un-discount-o-un-supermercato\/\">tecnicamente parlando il modello del discount \u00e8 diverso da quello dei supermercati.<\/a> Quando il discount lo avr\u00e0 abbandonato lo scriveremo e lo commenteremo.<\/p>\n<p>Per il momento noi parliamo di discount supermarket: vale per tutti Eurospin o Todis, Lidl e Aldi, Md e Penny e gli altri.<\/p>\n<p>Ecco, allora, una carrellata di numeri e percentuali su come sta andando il discount, dapprima verso le altre tipologie classiche di vendita, poi proseguendo nell\u2019approfondimento per Regione. Seguono \u00a0quindi le quote di mercato, nazionali e per Aree Nielsen, e infine le vendite per mq (per queste ultime devono essere tenuti in debito conto le superficie medie delle diverse insegne, molto diverse fra loro).<\/p>\n<p><strong><u>Le quote di mercato delle diverse tipologie, 2010-2024, %<\/u><\/strong><\/p>\n<p><strong>Tipologie\/Anno\u00a0 \u00a0 \u00a02010\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2015\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 2020\u00a0 \u00a0 \u00a0 \u00a0 2024<\/strong><\/p>\n<p>Discount\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>12,6\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15,7\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 20,3\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 23,7<\/strong><\/p>\n<p>Ipermercati\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32,9\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13,6\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 28,5\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 25,1<\/p>\n<p>Libero servizio\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13,4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10,7\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 9\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,4<\/p>\n<p>Supermercati\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 41,1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 41,8\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 42,2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 41,6<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Le quote di mkt del discount per regione, %<\/u><\/strong><\/p>\n<p>Sicilia\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 36,8<\/p>\n<p>Sardegna\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 35,6<\/p>\n<p>Puglia\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 33,5<\/p>\n<p>Molise\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30,4<\/p>\n<p>Basilicata\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30,3<\/p>\n<p>Abruzzo\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 29,4<\/p>\n<p>Calabria\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a029,3<\/p>\n<p>Umbria\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 29,3<\/p>\n<p>Liguria\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26,1<\/p>\n<p>Friuli V.G.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 26<\/p>\n<p>Lazio\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a024,8<\/p>\n<p>Marche\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a024,5<\/p>\n<p>Piemonte\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a023,5<\/p>\n<p>Trentino A.A.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 21,7<\/p>\n<p>Emilia Romagna\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20,9<\/p>\n<p>Veneto\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a020,3<\/p>\n<p>Campania\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20,2<\/p>\n<p>Lombardia\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19,1<\/p>\n<p>Toscana\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16,9<\/p>\n<p>Valle d.A.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16,2<\/p>\n<p>Media Italia\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 23,7<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Le quote di mercato per insegna, 2024, %\u00a0<\/u><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.giuseppecaprotti.it\/eurospin-il-discount-furbo\/\">Eurospin\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 31,3<\/a><\/strong><\/p>\n<p>Lidl\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a025,1<\/p>\n<p>MD\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a013,9<\/p>\n<p>Penny\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a05,7<\/p>\n<p>In\u2019s\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a04,5<\/p>\n<p>Todis\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 4,3<\/p>\n<p>D Pi\u00f9\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 3,4<\/p>\n<p>Aldi\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a03,1<\/p>\n<p>Prix\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2,1<\/p>\n<p>Ard\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a01,9<\/p>\n<p>Ekom\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,3<\/p>\n<p>Ecu\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a00,7<\/p>\n<p>Qui\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a00,7<\/p>\n<p>Altri \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1,9<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Area 1<\/u><\/strong><\/p>\n<p>Lidl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32,2<\/p>\n<p>Eurospin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a018,5<\/p>\n<p>MD\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16,4<\/p>\n<p><strong><u>Area 2<\/u><\/strong><\/p>\n<p>Lidl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32,7<\/p>\n<p>Eurospin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a026,2<\/p>\n<p>Prix\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9,3<\/p>\n<p><strong><u>Area 3<\/u><\/strong><\/p>\n<p>Eurospin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a043,5<\/p>\n<p>Lidl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17,6<\/p>\n<p>Todis\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12,4<\/p>\n<p><strong><u>Area 4<\/u><\/strong><\/p>\n<p>Eurospin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a036,4<\/p>\n<p>MD\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 21,5<\/p>\n<p>Lidl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19,8<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Vendite per mq, euro\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Mq medi<\/u><\/strong><\/p>\n<p>Eurospin\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.627\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0913<\/p>\n<p>Lidl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.793\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 1.175<\/p>\n<p>MD\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.012\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 756<\/p>\n<p>Todis\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.000\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 590<\/p>\n<p>Ekom\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.452\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 499<\/p>\n<p>Penny\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.211\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 732<\/p>\n<p>Aldi\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.037\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.054<\/p>\n<p>Prix\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.975\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 620<\/p>\n<p>In\u2019s\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.683\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 521<\/p>\n<p>Ard\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.148\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 585<\/p>\n<p>D Pi\u00f9\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.852\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0629<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Alcune conclusioni<\/u><\/strong><\/p>\n<p>Come si vede dalle tabelle di fonte NielsenIQ, primo trimestre 2024, il discount se la sta passando benone. \u00c8 stato toccato marginalmente dalla crisi delle vendite a volume e dalla riduzione dello scontrino medio.<\/p>\n<ul>\n<li>Diversamente da altre tipologie il discount \u00e8 fortemente concentrato: le prime due insegne hanno il 56,4% del mercato, le prime tre il 70,3%.<\/li>\n<li>Lidl e Aldi hanno ormai superato la quota dei 1.000 mq di vendita medi, anche altre insegne nelle nuove aperture stanno aumentando la superficie.<\/li>\n<li>La produttivit\u00e0 delle vendite a mq, sono ormai simili, per i primi classificati, a quelle dei supermercati, con superfici per\u00f2 inferiori e assortimenti meno estesi e profondi.<\/li>\n<li>Nell \u2018area 1 e 2 Lidl \u00e8 il capolista, mentre nelle aree 3 e 4 il capolista \u00e8 Eurospin, nonostante quest\u2019ultimo sia il fondatore del discount supermarket in Italia.<\/li>\n<li>A livello nazionale \u00e8 primo in assoluto Eurospin.<\/li>\n<li>Da notare la crescita di Aldi e Todis (Conad) e le buone performance di Ekom (Sogegross)<\/li>\n<\/ul>\n<p><strong><em>Sotto : quando Massimiliano Silvestri di Lidl dice che i discount raggiungeranno una quota pari al 30% del mercato c&#8217;\u00e8 da credergli.<\/em><\/strong>[\/vc_column_text][vc_separator][vc_single_image image=&#8221;87682&#8243; img_size=&#8221;full&#8221;][vc_separator][vc_column_text]<\/p>\n<ul>\n<li><em><u>le aziende del settore devono ridurre i prezzi o spingere sugli sconti per attirare i consumatori pi\u00f9 attenti ai prezzi<\/u><\/em><\/li>\n<\/ul>\n<p><em>guardando ad alcune aziende<\/em><\/p>\n<ul>\n<li><em>il CEO di <strong>Nestle<\/strong> ha detto che le persone sono particolarmente in cerca di &#8220;valore&#8221; e che il livello promozionale \u00e8 stato particolarmente alto<\/em><\/li>\n<li><em>il CEO di <strong>Mondelez<\/strong> ha detto che in questo periodo ci deve essere particolare attenzione ai prezzi dei prodotti<\/em><\/li>\n<\/ul>\n<p><em>Inglobando agosto 2024<\/em>[\/vc_column_text][vc_separator][vc_single_image image=&#8221;85918&#8243; img_size=&#8221;medium&#8221;][vc_separator][vc_column_text]<em>Distribuzione e produttori del largo consumo dovrebbero entrambi cercare di evitare alcune storture a cui si \u00e8 assistito in questi ultimi anni.<\/em><\/p>\n<p><em> <a href=\"https:\/\/www.giuseppecaprotti.it\/i-margini-dellindustria-dopano-linflazione\/\">Parlo di doping dei prezzi per il largo consumo<\/a> e <a href=\"https:\/\/www.giuseppecaprotti.it\/come-i-discount-potrebbero-essere-piu-efficienti\/\">di efficienza migliorabile per <strong>i discount <\/strong><\/a><strong><a href=\"https:\/\/www.giuseppecaprotti.it\/ma-lidl-e-un-discount-o-un-supermercato\/\">che cercano di apparire, sempre di pi\u00f9, come dei supermercati, non essendolo.<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.giuseppecaprotti.it\/eurospin-il-discount-furbo\/\"><em>In proposito leggi quel che sta facendo i leader, <strong>Eurospin<\/strong>.<\/em><\/a><\/p>\n<p><strong><em>E i supermercati\u00a0 dovrebbero tornare a cercare di esprimere convenienza ma anche qualit\u00e0. <\/em><\/strong><em><strong>Un p\u00f2 come f\u00e0 <a href=\"https:\/\/fr.statista.com\/statistiques\/679646\/part-de-marche-enseignes-grande-distribution-france\/\">Leclerc in Francia, dove \u00e8 il leader assoluto.<\/a><\/strong><br \/>\n<\/em><\/p>\n<p><strong><em>Anche perch\u00e8 <a href=\"https:\/\/www.giuseppecaprotti.it\/cibo-il-peggioramento-della-qualita-e-confermato\/\">la qualit\u00e0 del cibo sta peggiorando<\/a>. <a href=\"https:\/\/www.giuseppecaprotti.it\/italia-la-crisi-dei-superstore\/\">E alcuni format, come il superstore, &#8220;rischiano&#8221;.<\/a><\/em><\/strong><\/p>\n<p><em>P.S.: <a href=\"https:\/\/www.dunnhumby.com\/resources\/blog\/retail-trends\/it\/lascesa-dei-discount-potrebbe-mettere-in-difficolta-i-retailer-tradizionali-in-italia\/\">nel marzo di quest\u2019anno, il <strong>41%<\/strong> dei consumatori italiani ha effettuato <strong>almeno una visita in un negozio di discount<\/strong>.<\/a><\/em>[\/vc_column_text][vc_separator][vc_single_image image=&#8221;87530&#8243; img_size=&#8221;medium&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>I supermercati\u00a0 dovrebbero tornare a cercare di esprimere convenienza ma anche qualit\u00e0. Un p\u00f2 come f\u00e0 Leclerc in Francia, dove \u00e8 il leader assoluto. Anche perch\u00e8 la qualit\u00e0 del cibo sta peggiorando. E alcuni format, come il superstore, &#8220;rischiano&#8221;<\/p>\n","protected":false},"author":1,"featured_media":85982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[235,188,199,216,146,96,51],"class_list":["post-85862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interventi","tag-aldi","tag-conad","tag-discount","tag-lidl","tag-marketing","tag-nestle","tag-superstore","category-37","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/85862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=85862"}],"version-history":[{"count":10,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/85862\/revisions"}],"predecessor-version":[{"id":89619,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/85862\/revisions\/89619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/85982"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=85862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=85862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=85862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}