{"id":88242,"date":"2024-11-11T09:45:52","date_gmt":"2024-11-11T08:45:52","guid":{"rendered":"https:\/\/www.giuseppecaprotti.it\/?p=88242"},"modified":"2024-11-11T10:03:07","modified_gmt":"2024-11-11T09:03:07","slug":"spunti-sullinternazionalizzazione-della-gdo-italiana-partendo-da-libro-le-ossa-dei-caprotti-agli-stati-generali-dellexport-milano-11-ottobre-2024","status":"publish","type":"post","link":"https:\/\/www.giuseppecaprotti.it\/2019\/spunti-sullinternazionalizzazione-della-gdo-italiana-partendo-da-libro-le-ossa-dei-caprotti-agli-stati-generali-dellexport-milano-11-ottobre-2024\/","title":{"rendered":"Spunti sull&#8217;internazionalizzazione della GDO italiana partendo da libro &#8220;Le ossa dei Caprotti&#8221; agli Stati Generali dell&#8217;Export, Milano 11 ottobre 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<em>Palazzo Reale, Milano 11 ottobre. Aggiornato l&#8217;11 novembre 2024<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>Ne approfitto per aggiungere il post du Francesco Chironi su LinkedIN :<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\ud835\udc11\ud835\udc04\ud835\udc13\ud835\udc00\ud835\udc08\ud835\udc0b \ud835\udc08\ud835\udc13\ud835\udc00\ud835\udc0b\ud835\udc08\ud835\udc00\ud835\udc0d\ud835\udc0e \ud835\udc00\ud835\udc0b\ud835\udc0b\u2019\ud835\udc04\ud835\udc12\ud835\udc13\ud835\udc04\ud835\udc11\ud835\udc0e \ud835\udc0d\ud835\udc0e\ud835\udc0d \ud835\udc0f\ud835\udc04\ud835\udc11\ud835\udc15\ud835\udc04\ud835\udc0d\ud835\udc14\ud835\udc13\ud835\udc0e : \ud835\udc14\ud835\udc0d\u2019\ud835\udc0e\ud835\udc02\ud835\udc02\ud835\udc00\ud835\udc12\ud835\udc08\ud835\udc0e\ud835\udc0d\ud835\udc04 \ud835\udc0f\ud835\udc04\ud835\udc11\ud835\udc12\ud835\udc00, \ud835\udc12\ud835\udc08 \ud835\udc0f\ud835\udc14\ud835\udc0e\u2019 \ud835\udc11\ud835\udc08\ud835\udc0c\ud835\udc04\ud835\udc03\ud835\udc08\ud835\udc00\ud835\udc11\ud835\udc04 ?<\/p>\n<p>Milano, Palazzo Reale. Protagonisti di sicura autorevolezza, per quanto sinora fatto nelle rispettive esperienze professionali, dibattono amabilmente offrendo \u201ca gratis\u201d preziosissimi spunti all\u2019intero panorama del retail alimentare: sono Giuseppe Maria Giorgio Caprotti, Mario Gasbarrino e Lorenzo Zurino Jr.<\/p>\n<p>Ne registro alcuni :<\/p>\n<ul>\n<li>\ud835\udc0c\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc1a\ud835\udc2d\ud835\udc28 \ud835\udc27\ud835\udc1a\ud835\udc33\ud835\udc22\ud835\udc28\ud835\udc27\ud835\udc1a\ud835\udc25\ud835\udc1e \ud835\udc2c\ud835\udc1a\ud835\udc2d\ud835\udc2e\ud835\udc2b\ud835\udc28 , nuove aperture a saldo zero. Catene di dimensione interregionale, il pi\u00f9 delle volte interprovinciale.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\ud835\udc0f\ud835\udc28\ud835\udc1c\ud835\udc21\ud835\udc22\ud835\udc2c\ud835\udc2c\ud835\udc22\ud835\udc26\ud835\udc22 \ud835\udc22\ud835\udc26\ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc27\ud835\udc1d\ud835\udc22\ud835\udc2d\ud835\udc28\ud835\udc2b\ud835\udc22 \ud835\udc29\ud835\udc2e\ud835\udc2b\ud835\udc22 , diffusa gestione padronale, il pi\u00f9 delle volte associati in gruppi d\u2019acquisto a grattare scontistica sui volumi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\ud835\udc08\ud835\udc25 \ud835\udc26\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc28 \ud835\udc1f\ud835\udc2e\ud835\udc28\ud835\udc2b\ud835\udc22 \ud835\udc1d\ud835\udc1a\ud835\udc22 \ud835\udc1c\ud835\udc28\ud835\udc27\ud835\udc1f\ud835\udc22\ud835\udc27\ud835\udc22 pieno di italiani che consumano italiano, lo cercano e lo pagano profumatamente presso le pi\u00f9 varie occasioni di ristorazione o acquistando laddove si offrano prodotti provenienti dall\u2019Italia.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ud835\udc0d\ud835\udc0e\ud835\udc0d \ud835\udc04\ud835\udc12\ud835\udc08\ud835\udc12\ud835\udc13\ud835\udc04 \ud835\udc14\ud835\udc0d \ud835\udc05\ud835\udc0e\ud835\udc11\ud835\udc0c\ud835\udc00\ud835\udc13 \ud835\udc08\ud835\udc13\ud835\udc00\ud835\udc0b\ud835\udc08\ud835\udc00\ud835\udc0d\ud835\udc0e \ud835\udc00\ud835\udc0b\ud835\udc0b\u2019\ud835\udc04\ud835\udc12\ud835\udc13\ud835\udc04\ud835\udc11\ud835\udc0e, Eataly non rappresenta quello che immagino, per una questione di assortimento e di prezzi.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud835\udc02\ud835\udc0e\ud835\udc12\ud835\udc00 \ud835\udc12\ud835\udc04\ud835\udc11\ud835\udc15\ud835\udc04?<\/p>\n<p>\ud83d\udc49Un\u2019idea, un progetto, un FORMAT: eppure in casa abbiamo gi\u00e0 esempi di prototipi da perfezionare, magari unire, e di organizzazioni gi\u00e0 idonee a supportare lo sviluppo all\u2019estero. Penso al Viaggiator Goloso (Unes) prima maniera, ai marchi e format di Esselunga, a Gastronauta, a Cortilia, a tutto ci\u00f2 che \u00e8 alimentare gourmet, di rapporto qualit\u00e0 prezzo misurato, ottimo e accessibile<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49SPIRITO imprenditoriale ILLUMINATO, aperto, innovatore, carico di energia, magari accompagnato da mentori di spessore : non faccio nomi, in casa nostra li abbiamo.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49Ferrea LOGICA RETAILER: si esporta UN PACCHETTO COMPLETO, univocamente identificabile e NON singoli prodotti a caso in competizione con l\u2019industria, consapevoli che il successo del retailer richiede VOLUMI E CONVENIENZA, che al cliente occorre regalare l\u2019accesso a ci\u00f2 che altrimenti non potrebbe, RENDERE ACCESSIBILE L\u2019IRRAGGIUNGIBILE<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49Un DEPOSITO attrezzato per iniziare, una logistica ben organizzata, un\u2019acquisizione per continuare<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49Un INVESTIMENTO LIMITATO per l\u2019avvio, e apertura al finanziamento terzo per proseguire, anche attraverso la borsa, con attenzione al mantenimento del controllo ma senza l\u2019obbligo di possedere il 100% dell\u2019azienda.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49Prendere coraggio dai numerosi esempi esteri di colossi creati in soli pochi lustri e dall&#8217;enorme potenziale di mercato<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49Una MENTALITA\u2019 MANAGERIALE a governare l\u2019idea, project management e organizzazione, uno staff gestionale di livello a supporto<\/p>\n<p>&nbsp;<\/p>\n<p>\ud835\udc02\ud835\udc0e\ud835\udc12\ud835\udc00 \ud835\udc0c\ud835\udc00\ud835\udc0d\ud835\udc02\ud835\udc00 ?<\/p>\n<p>&nbsp;<\/p>\n<p>Proprio niente! A mio parere in Italia c\u2019\u00e8 gi\u00e0 tutto per provarci, a parte \ud835\udc08\ud835\udc0b \ud835\udc02\ud835\udc0e\ud835\udc11\ud835\udc00\ud835\udc06\ud835\udc06\ud835\udc08\ud835\udc0e. Attenti, per\u00f2 : il tempo per provarci non \u00e8 infinito.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Leggi in proposito : <strong><a href=\"https:\/\/www.giuseppecaprotti.it\/flash\/i-500-migliori-negozi-online-nessuno-della-gdo-italiana-a-parte-eataly-e-amazon\/\">I 500 migliori negozi online : nessuno della GDO italiana, a parte Eataly e Amazon<\/a><\/strong><\/em>. <a href=\"https:\/\/www.giuseppecaprotti.it\/flash\/vege-a-158-miliardi-di-e-145\/\"><em><strong>E il ragionamento fatto per Coop e Conad vale anche per altri, come Veg\u00e8, Crai e Selex.<\/strong><\/em><\/a> <a href=\"https:\/\/www.giuseppecaprotti.it\/flash\/negli-ultimi-cinque-anni-il-fatturato-del-soft-discount-penny-market-in-italia-e-cresciuto-ma-la-redditivita-e-negativa\/\"><em><strong>Sulla catena di discount fondata con Esselunga e citata nel mio intervento leggi qui.<\/strong><\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Grazie a Lorenzo per l&#8217;opportunit\u00e0<\/em>[\/vc_column_text][vc_column_text]Guarda il video integrale:[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=JSE-sN21A-8&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]Guarda le foto della serata:[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76 figure,\n.gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76 .rollover,\n.gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76 img,\n.gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76 .gallery-rollover {\n  border-radius: 0px;\n}\n.gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76.enable-bg-rollover .gallery-rollover {\n  background: rgba(0,0,0,0.5);\n  box-shadow: none;\n  background: -webkit-linear-gradient();\n  background: 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.gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76.resize-by-browser-width .dt-css-grid .wf-cell.double-width,\n  .no-cssgridlegacy.no-cssgrid .gallery-shortcode.gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76.resize-by-browser-width .dt-css-grid .wf-cell.double-width {\n    width: calc(50%)*2;\n  }\n}<\/style><div class=\"gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-714714426a0755e89905ba5a71ef5d76 mode-grid jquery-filter dt-icon-bg-off quick-scale-img dt-css-grid-wrap enable-bg-rollover resize-by-browser-width  hover-fade loading-effect-fade-in description-on-hover\" data-padding=\"15px\" data-cur-page=\"1\" data-post-limit=\"-1\" data-pagination-mode=\"none\" data-desktop-columns-num=\"3\" data-v-tablet-columns-num=\"3\" data-h-tablet-columns-num=\"3\" data-phone-columns-num=\"2\" data-width=\"0px\" data-columns=\"0\"><div class=\"dt-css-grid\" ><div class=\"wf-cell\" data-post-id=\"88259\" data-date=\"2024-10-22T23:20:28+02:00\" data-name=\"Giuseppe Caprotti presentazione de Le ossa dei Caprotti, Milano 11 ottobre 2024\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-24.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"Giuseppe Caprotti presentazione de Le ossa dei Caprotti, Milano 11 ottobre 2024\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-24-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-24-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-24-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88260\" data-date=\"2024-10-22T23:20:31+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(26)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-26.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(26)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-26-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-26-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-26-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88257\" data-date=\"2024-10-22T23:20:22+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(19)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-19.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(19)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-19-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-19-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-19-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88258\" data-date=\"2024-10-22T23:20:25+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(20)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-20.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1139\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(20)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-20-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-20-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-20-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88256\" data-date=\"2024-10-22T23:20:18+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(18)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-18.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1732\" data-large_image_height=\"1194\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(18)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-18-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-18-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-18-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88255\" 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https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-17-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88254\" data-date=\"2024-10-22T23:20:12+02:00\" data-name=\"Mario Gasbarrino presentazione Le ossa dei Caprotti, Milano 11 ottobre 2024\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-14.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1400\" data-large_image_height=\"1867\" data-dt-img-description=\"\" title=\"Mario Gasbarrino presentazione Le ossa dei Caprotti, Milano 11 ottobre 2024\"><img decoding=\"async\" class=\"preload-me 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visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-13.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(13)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-13-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-13-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-13-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88252\" data-date=\"2024-10-22T23:20:07+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(12)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-12.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1049\" data-large_image_height=\"1257\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(12)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" 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layzr-bg\" data-large_image_width=\"1778\" data-large_image_height=\"1334\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(11)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-11-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-11-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-11-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico 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title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(9)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-9-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-9-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-9-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88248\" 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https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-8-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88247\" data-date=\"2024-10-22T23:19:51+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(4)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-4.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(4)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-4-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-4-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-4-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88245\" data-date=\"2024-10-22T23:19:47+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(2)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-2.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1552\" data-large_image_height=\"1164\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(2)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-2-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-2-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-2-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88244\" data-date=\"2024-10-22T23:19:43+02:00\" data-name=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(1)\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-1.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"LeOssaDeiCaprotti_Milano-Palazzo-Reale-(1)\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-1-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-1-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-1-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88246\" data-date=\"2024-10-22T23:19:49+02:00\" data-name=\"Giuseppe Caprotti presentazione de Le ossa dei Caprotti, Milano 11 ottobre 2024\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-3.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1237\" data-large_image_height=\"928\" data-dt-img-description=\"\" title=\"Giuseppe Caprotti presentazione de Le ossa dei Caprotti, Milano 11 ottobre 2024\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-3-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-3-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-3-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell\" data-post-id=\"88261\" data-date=\"2024-10-22T23:20:33+02:00\" data-name=\"Lorenzo Zurino e Mario Gasbarrino presentazione Le ossa dei Caprotti, Milano 11 ottobre 2024\"><figure class=\"post visible\"><a href=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-27.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1867\" data-large_image_height=\"1400\" data-dt-img-description=\"\" title=\"Lorenzo Zurino e Mario Gasbarrino presentazione Le ossa dei Caprotti, Milano 11 ottobre 2024\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20369%20369&#39;%2F%3E\" data-src=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-27-369x369.jpg\" data-srcset=\"https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-27-369x369.jpg 369w, https:\/\/www.giuseppecaprotti.it\/2019\/wp-content\/uploads\/LeOssaDeiCaprotti_Milano-Palazzo-Reale-27-554x554.jpg 554w\" loading=\"eager\" style=\"--ratio: 369 \/ 369\" sizes=\"(max-width: 369px) 100vw, 369px\" alt=\"\" width=\"369\" height=\"369\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><\/div><!-- iso-container|iso-grid --><\/div>[vc_empty_space height=&#8221;50px&#8221;][vc_column_text]Guarda i reel:[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=Fd5hJeGimwk&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=KcsRDZFFsm8&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=pdGYQ-z5kCM&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=TEiEy_PndX0&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=Z8r_utrVtwA&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=pEKIJcyC2bE&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=Eew5f9vA8IY&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=Jf1Ozah5stA&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=Lp4edx_D5Sg&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=toyqDIm4r1s&#8221;][vc_column_text]<strong>Segui Le Ossa dei Caprotti<\/strong><\/p>\n<p>su <a href=\"https:\/\/www.instagram.com\/leossadeicaprotti\/\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a><\/p>\n<p>su <a href=\"https:\/\/www.facebook.com\/GiuseppeMariaGiorgioCaprotti\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a><\/p>\n<p>su <a href=\"https:\/\/www.youtube.com\/@Giuseppe.Caprotti\" target=\"_blank\" rel=\"noopener\"><strong>YouTube<\/strong><\/a><\/p>\n<p>su <a href=\"https:\/\/www.linkedin.com\/in\/giuseppe-caprotti\/\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn<\/strong><\/a><\/p>\n<p>su <a href=\"https:\/\/x.com\/g_caprotti\" target=\"_blank\" rel=\"noopener\"><strong>X<\/strong><\/a><\/p>\n<p><strong><em>Sotto una mia risposta chiarificatrice ad un commento su Instagram. Alcuni concetti espressi in questa conferenza <a href=\"https:\/\/www.giuseppecaprotti.it\/presentazione-del-libro-le-ossa-dei-caprotti-per-banca-generali-23-ottobre-2024\/\">li trovi qui, in questa presentazione per Banca Generali<\/a><\/em>\u00a0<\/strong><em>o in questo articolo :\u00a0 <a href=\"https:\/\/www.giuseppecaprotti.it\/il-nanismo-della-gdo-italiana-caprotti-coop-e-conad-non-esistono\/\"><strong>Il nanismo della gdo italiana, Caprotti: &#8220;Coop e Conad non esistono&#8221;<\/strong><\/a>.<\/em>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;88813&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dal campione nazionale  mancato degli anni &#8217;60, con GS &#8211; Esselunga, alle aziende multi &#8211; regionali di oggi. Le occasioni non colte dalla GDO italiana nell&#8217;e-commerce ma anche nelle acquisizioni che i distributori esteri stanno invece portando a termine<\/p>\n","protected":false},"author":3,"featured_media":88251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233,37,275,95,270,212],"tags":[235,187,188,8,199,196,183,185,273,216,201],"class_list":["post-88242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaborazioni-progetti","category-interventi","category-presentazioni","category-storia-caprotti-venosta","category-storia-del-cibo-e-della-distribuzione","category-storia-di-esselunga","tag-aldi","tag-amazon","tag-conad","tag-coop","tag-discount","tag-e-commerce","tag-eataly","tag-esselunga","tag-le-ossa-dei-caprotti","tag-lidl","tag-unes","category-233","category-37","category-275","category-95","category-270","category-212","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/88242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/comments?post=88242"}],"version-history":[{"count":11,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/88242\/revisions"}],"predecessor-version":[{"id":89030,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/posts\/88242\/revisions\/89030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media\/88251"}],"wp:attachment":[{"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/media?parent=88242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/categories?post=88242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giuseppecaprotti.it\/2019\/wp-json\/wp\/v2\/tags?post=88242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}