The Caprotti story begins with Antonio del fu Giovanni Battista (1685). The family’s origins lie in agriculture and textiles, until 2009 when, partly due to a sharp drop in orders, the company’s top management decided to close the Manifattura after more than 179 years of activity. In the meantime, the Caprotti family took part in the founding of Esselunga in 1957
Esselunga’s origins are linked to the history of the city of Milan
It was thanks to the friendship between Guido Caprotti and Marco Brunelli that Esselunga and the GS supermarket chain (now part of the Carrefour group) were founded
One of the many stories that have circulated about me is that I would have brought Esselunga poor financial results for 2003 and that this would have led to my removal. Nothing could be more untrue. If you look at the numbers, you can see that the 2003 Ros, compared to that of the early 1990s, was decidedly better, thanks in part to careful management of contracts with suppliers (see the example of Barilla) and to the negotiations carried out in the ESD Centre
Solid bleu linings/Oil-dyed linings/Oil-dyed men’s fillets/Solid-coloured overstretched linings/Common linings, and these are most commonly used, especially if they are beautiful in design and colour and reasonably priced
From my grandfather’s medals to ‘Le Ossa dei Caprotti’, with the insider trading in Pirelli shares bought with profits from the factory
In 1994, under my impetus, the Esselunga marketing department took shape and I became its first director. Marketing was structured to manage the following areas: promotions – including the whole Fidaty world – the call centre, press office, market research, supermarket space, advertising
