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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
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    • Videos
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    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
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    • Marketing News ad Analysis
    • Armando Testa Advertising
  • Geopolitics & History
    • History of the Caprotti and Venosta families
    • History of Esselunga
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    • History of Italy
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Author Archives: Giuseppe Caprotti

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Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti12/09/2026

Behind the mixed fried seafood platter served in restaurants lie, more often than not, imported, industrially processed, frozen and pre-fried squid and octopus

The real problem is not the frozen food itself – which can be excellent if it is of good quality – but the lack of transparency on the part of restaurants

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti12/09/2026

Fish and shellfish farmed in Italy

Some species, such as turbot (Scophthalmus maximus) and bluefin tuna (Thunnus thynnus), are remarkable. Fortunately, plans to farm octopuses have been averted

My mother’s universe, Giorgina Venosta

By Giuseppe Caprotti10/09/2026

The Caprotti brothers’ weddings

By Giuseppe Caprotti10/09/2026

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti07/09/2026

Coca-Cola’s problems: from changes in flavour to GLP-1 anti-obesity drugs

The market share of fizzy drinks (sodas) in the US has fallen from 45.6 per cent in 2016 to 33.5 per cent today: Coca-Cola is offsetting these losses in ‘developing’ countries. But for how long can it continue to do so without facing the same loss of consumer loyalty?

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti03/09/2026

Pasta made from 100 per cent Italian wheat: according to the Ministry of Agriculture, it is safer and healthier. But is that true?

Before making an advert about Italian pasta – is it healthier and safer? – we should have tried to protect Italian farmers and consumers

Food and Retail History Geopolitics and History Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti02/09/2026

Mercosur: why the suspension of Brazilian beef imports makes sense

The world’s largest meat producer is called JBS; it is Brazilian and is completely unreliable. The rules governing the import of animal proteins from Brazil should be carefully reassessed

Geopolitics and History Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti01/09/2026

Lidl’s parent company is set to invest up to €5.6 billion by 2033 in a data centre in northern Germany

A major investment by the German Schwarz Group, owner of the Lidl discount supermarket chain, as part of a drive by European countries to reduce their reliance on foreign providers of cloud and artificial intelligence services

Geopolitics and History — by Giuseppe Caprotti01/09/2026

Russia’s war against Ukraine is not being fought ‘on equal terms’

Ukraine’s air defences are unable to stop ballistic missile attacks, having run out of interceptors for the US-manufactured Patriot launch batteries – the only technology capable of shooting them down

Geopolitics and History — by Giuseppe Caprotti30/08/2026

Russia’s covert campaign to destabilise Moldova and undermine the EU and NATO

The findings of the New York Times investigation into Russia’s ambitions regarding Moldova come as no surprise; they are the logical consequence of what has already happened. What is striking is the scale of the affair: at least 150,000 Moldovans were involved in this subversive plot, out of a population of just over 2.3 million

Geopolitics and History Marketing News ad Analysis — by Giuseppe Caprotti27/08/2026

The United States is facing a surge in the price of toilet paper due to the trade war with Canada

As well as toilet paper, there are many other food and non-food products: the two economies are deeply intertwined. And everyone, on both sides of the two borders, is expecting inflation to rise

People, Environment & Culture — by Giuseppe Caprotti26/08/2026

Speaking of starfish, sea urchins and tropical fish in the Mediterranean

Starfish should not be touched and sea urchins should not be eaten: both are at risk due to climate change. Beware of tropical fish that are invading the Mediterranean: some of them are dangerous

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Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

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Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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