ESD Italia – Efficiency and Services for Distribution, 2001

Marcello Cestaro, who heads one of the groups that make up Selex, jokingly describes our merger as that between ‘the beauty’ – that is, Esselunga, probably the ‘most beautiful’ chain in Europe – and ‘the beast’, namely Selex...From them, however, we learn a huge lesson in humility: the beast, in fact, helps the beauty enormously to understand the market and double its profitability

Quick Take — Why millennials are the most valuable audience for retail TV networks: a US study

According to a new study published by The People Platform , a Stagwell company, millennial consumers between the ages of 35 and 44 are the most likely to use digital coupons and the most frequent adopters of self-checkout technology, thus representing a more valuable audience for food media networks than consumers in other age groups…

These networks are common practice in the US (Walmart even has a TV), in Italy Selex recently announced this type of initiative at the ecommerce food conference.

(Selex was Esselunga ‘s partner in the ESD Italia purchasing centre, which I had founded with accountant Riccardo Francioni).

Factory Positioning: ‘MDD – IDM Strategies and Market

My speech will also start from some of my experiences at Esselunga, where for many years I worked on the development of projects that accompanied an important phase in the evolution of Italian distribution: the Superstores, the Fìdaty card, Esselunga at Home, the ESD purchasing centre, the development of organic products, together with the introduction of the company’s first social report. The aim, of course, is not to look back. Those experiences serve above all as a starting point to reflect on how distribution, the role of retailer brands and the relationship between industry and retail are changing today.

Ecommerce food Conference 2026

Giuseppe Caprotti, author of the book Le Ossa dei Caprotti, is an expert in the distribution of food and non-food products. He contributed to the modernisation and strategic and organisational development of Esselunga. in large-scale distribution, introducing innovative management tools and food innovation. He is president of the Guido Venosta Foundation, which promotes scientific research, health protection, culture, solidarity and the environment

Le Ossa dei Caprotti’ presentation – Soroptimist, 29 October 2025

I really stopped. During that long difficult period we talked about earlier, I stopped completely. It was a time of silence, of isolation. But then, with the end of the court case and Covid, I chose to look forward. I decided to see the Covid crisis as an opportunity to help. From there my personal rebirth and my work in the Guido Venosta Foundation was born

How to measure – well – sales in distribution: with a constant network

Sales in distribution are measured by gross revenues, including new openings and restructurings. But there is another, healthier and clearer method to understand whether a company is really doing well or not, regardless of network development: constant network sales, which exclude new openings and major restructuring in the year measured