Chiara Confalonieri on my analysis of large-scale retail trade
As always, Caprotti is the most careful analyst of the Italian retail sector…
Roberto Nasini on my intervention at Presa Diretta
For what I know of her, I can endorse that she is indeed an exception on the Italian scene and not just for paying taxes. For what it’s worth, she has my full respect
Giuseppe Caprotti tells his story at the event organised by the Soroptimist Club Monza
The interview retraced Caprotti’s life at Esselunga, citing his pioneering projects in Italian retail, from the introduction of organic products to loyalty programmes and the first corporate responsibility initiatives
Fabio Bellerè on me, on One More Time and on Le Ossa dei Caprotti
Dr Giuseppe (we always called him that in the company) was for us newcomers a reference point and an example to follow. I would like to emphasise the professional, human and moral depth of the man who represented the future. A motivator, a spontaneous coach to whom, after the publication of his book, I feel even more attached
About my ouster from Esselunga, from Il Foglio of 25 August 2025
Giuseppe Caprotti, Bernardo Caprotti’s son, brutally ousted by his father while he was at the helm of Esselunga and marginalised by his stepmother Giuliana, the main heir together with his daughter Marina, has written his book-truth: “Le Ossa dei Caprotti”, published in 2023 by Feltrinelli… Stefano Cingolani, Il Foglio
Esselunga- Rewe: the Penny Market joint venture
“… We decide to enter into an agreement with the te-desco giant Rewe to create a chain of discount stores to be called Penny Market, controlled with 50 per cent equal shares. A decision by the board of directors is required to start the venture. I vote in favour of our father’s proposal, while his historic lawyer Alfonso Pellegatta is against it…’ Le Ossa dei Caprotti, page 169
Silvana Rocchi and Francesco Bonatti on their work together
‘Super fantastic memories!!!! Lots of work, lots of emotions and also fun!!!! Thank you’
“Le Ossa dei Caprotti” the difference between journalistic reporting and history
Between journalism, political non-fiction and history, the difference, in my opinion, lies in the research, which in the latter, is much more in-depth and is based, first and foremost, on the study of documents and archives. But the added value of this book was also the contribution of people who worked or were close to Esselunga, a company with much more widespread entrepreneurship than you might think
Domenico Sannelli about Giuseppe Caprotti
Time puts everything in its place. Esteem and consensus, the genuine kind, cannot be bought and, above all, cannot be imposed
Mattia Ballabio, CEO of to.market about Giuseppe Caprotti
We are honoured to be quoted by a great connoisseur of Italian distribution (and not only) … perhaps one of the few who can claim to have truly innovated Italian distribution with several ground-breaking projects!
Francesco Bordese, assistant detergent buyer remembers me, his experience at Esselunga and tells me about Le Ossa dei Caprotti
I will always remember you. Those two years in your team gave me the strength to see far. I have just finished your book.Touching. Thank you for the professional training you have given me and thank you for the new energy you have instilled in me after reading it
Gabriele Margheri, about my newsletter
I am simply writing to express my satisfaction in reading your newsletter that I periodically receive. It is always full of interesting and unfamiliar insights, informative, precise and accurate. I have read many times about topics not dealt with elsewhere and therefore very interesting. Thank you, I will continue on this path. For the benefit of attentive consumers and those who read it with interest
