Collaborations / Projects Food and Retail History History of Esselunga History of the Caprotti and Venosta families People, Environment & Culture Press & Events

Giuseppe Caprotti: ‘From trolleys to history, the luck of living more lives’

What will we read about in your new book? ‘I tell another side of the family through two extraordinary explorers: my eponymous ancestor Giuseppe Caprotti, who lived thirty years in Yemen, and my great uncle Gianni Albertini, a skier and mountaineer who explored the North Pole’.

History of Esselunga Press & Events

Factory Positioning: ‘MDD – IDM Strategies and Market

My speech will also start from some of my experiences at Esselunga, where for many years I worked on the development of projects that accompanied an important phase in the evolution of Italian distribution: the Superstores, the Fìdaty card, Esselunga at Home, the ESD purchasing centre, the development of organic products, together with the introduction of the company’s first social report. The aim, of course, is not to look back. Those experiences serve above all as a starting point to reflect on how distribution, the role of retailer brands and the relationship between industry and retail are changing today.

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events

The video of ‘The future they imagined, eCommerce food today’

Today, eCommerce food & grocery, although still representing a limited share of the overall turnover of food distribution, has in several cases reached economically sustainable models. This topic was discussed at the eCommerce Food Conference during a round table discussion between Giuseppe Caprotti and Mario Gasbarrino, two historical protagonists of Italian large-scale retail, moderated by Cristina Lazzati, director of Mark Up and Gdoweek

Press & Events

Ecommerce food Conference 2026

Giuseppe Caprotti, author of the book Le Ossa dei Caprotti, is an expert in the distribution of food and non-food products. He contributed to the modernisation and strategic and organisational development of Esselunga. in large-scale distribution, introducing innovative management tools and food innovation. He is president of the Guido Venosta Foundation, which promotes scientific research, health protection, culture, solidarity and the environment

History of Italy History of the Caprotti and Venosta families Press & Events

Gianni Albertini and the impossible enterprise

The voyage on the pack refers to the value of enterprise, to the importance of the help that one man can give to other men. It is a hymn to hope that must not die. Albertini will do other things in life. His work and passion for golf will absorb him completely. Of that adventure there is little emphasis. If he thinks about it, he weeps.Today, when everything is spectacle, appearances, narcissism, selfishness, a virtual bubble in which the false is confused with the true, that journey is not just a testimony to courage, it is an adventure driven also by a moral duty. It was enough for Albertini to know that he had done what was right. Not out of duty, but because it was right to do so. A universal lesson.

Food and Retail History Geopolitics and History History of Esselunga Marketing News ad Analysis People, Environment & Culture Press & Events

Our relationship with FOOD over the last 100 YEARS has changed a lot: how?

How has our relationship with food changed over the last hundred years? In the first episode of the docuseries “What We Eat”, produced together with @foodunfolded with the support of EIT Food and co-funded by the European Union, we retrace the evolution of our relationship with what we eat, which has been turned upside down in just one century