Compiled 6 March, updated 14 March 2026
On 18 March 2026 I will be in Parma at the event “Strategies and the MDD market – IDM” organised by Michele Bondani as part of Factory Positioning.
A meeting dedicated to managers and professionals of the large-scale retail trade, which focuses on the relationship between industry and distribution, positioning strategies and the transformations taking place in the sector.
My speech will also start from some of my experiences at Esselunga, where for many years I worked on the development of projects that accompanied an important phase of evolution in Italian distribution: the Superstores, the Fìdaty card, Esselunga a Casa, the ESD purchasing centre, the development of organic products, together with theintroduction of the company’s first social report.
The aim, of course, is not to look back. Those experiences serve above all as a starting point to reflect on how distribution, the role of retailer brands and the relationship between industry and retail are changing today.
I only anticipate that home deliveries and e- commerce are to be considered, to all intents and purposes, services that are part of that desire to be a brand that I left behind at Esselunga.
Today I chair the Guido Venosta Foundation, a commitment that also leads me to look at these issues from a broader perspective, linked to the responsibility of companies and their ability to generate value over time.
For information on the event :
