According to a report by the consulting firm PwC published in October 2024 – between 8 and 10% of the American population already use these drugs and 30-35% say they are interested in doing so in the future. A huge market that is beginning to have a real effect on unexpected sectors. One of these is the restaurant industry: less appetite means more leftovers (waste) and customers less inclined to spend on dishes they cannot finish. The result? Restaurants, especially those most attentive to changes in consumption, are rethinking their menus to adapt
Read more about GLP-1 drugs such as Ozempic, Mounjaro and Wegovy here.
