…Why do some bakeries, even those with the contribution of the Aliena team, succeed in attracting a cross-section of the public, including Italians and foreigners? ‘There is no secret formula. When a place manages to combine a clear identity, an agricultural supply chain told with transparency, a friendly staff and a narrative coherence that is stable over time, it becomes recognisable. And today recognisability is a strong currency, especially for a public that seeks authenticity but also readable standards‘…
This applies, of course, also to lunch. Below: queue in Milan for a good sandwich.
