Japan depends on the Middle East for more than 90 per cent of its crude oil and the government criticised Calbee’s announcement. Japan’s deputy chief government secretary Kei Sato stated that the authorities ‘have not received any reports of immediate supply problems at this time, and we believe that the necessary supplies for Japan as a whole are currently secure’…
Some analysts said Calbee’s move bore the hallmarks of a public relations stunt designed to generate attention and show the company taking drastic measures before raising prices…
Clever marketing move or not, the ‘Calbee phenomenon’ is certainly a sign of the inflationary wave and the tensions that are washing over the FMCG world. distribution and the world economy in general.
In fact, the US-Israeli war with Iran has already cost companies around the world at least $25 billion – and the bill is rising, according to a Reuters analysis: at least 279 companies have cited the war as a trigger for defensive actions to blunt financial setbacks, including price increases and production cuts, the analysis shows. Others suspended dividends or buybacks, laid off staff, added fuel surcharges or requested emergency government assistance.
