Francesco Lollobrigiba: ‘We don’t just want to understand how the mechanisms of self-sufficiency and food sovereignty are created, but to understand how food and agricultural production can create wealth, penetrate other markets with the Geographical Indications system’, which in Italy are worth 20 billion and employ 250,000 people
With this initiative, Kaufland aims to become one of the leading e-commerce players in Europe, offering a viable alternative to the large global platforms and helping to redefine the balance in continental online trade. The entry into the Italian market, in particular, represents a strategic step to intercept a steadily growing demand and to strengthen the Schwarz Group’s presence in the retail trade, both physical and digital
On the cover you will find a sentence found in Corriere della Sera and it is what we fear most: a loosening of quality standards in European food, with a possible invasion of ‘Made in USA’ products
