History of Esselunga History of Italy History of the Caprotti and Venosta families

The Caprotti family and supermarkets: the importance of Guido (1929 – 2012)

Guido, brother of Bernardo and Claudio Caprotti, with the help of his friend Marco Brunelli managed to get the Caprotti family, with other shareholders, to enter into a partnership with Nelson Rockefeller's Ibec to create a chain of supermarkets in Italy. It was also with Brunelli that, a few years later, he became co-founder of GS (Generale Supermercati)

History of Italy History of the Caprotti and Venosta families Local History

The Caprottis, Manifattura Caprotti and a united Italy

After the Third War of Independence (1866), and in the years that followed, when the Italian economy, after some difficult years, experienced a happy expansion, the company’s radius of action expanded as far as the south of Italy, albeit with considerable difficulty, at least in the early days, due to the lack of a national market.