(intentionally or unintentionally). Among the shortcomings identified by the ECA is the fact that the legislation allows the use of nutrition and health claims even on products with a high fat, sugar and/or salt content. Thus, the addition of vitamins, minerals, fibre or protein to unhealthy foods is sufficient to claim beneficial properties. This is a consequence of the absence of nutrient profiles to limit the use of such claims. The legislation originally foresaw their definition and entry into force by 2009, but 15 years later there is still no trace of them. The EU does not seem to be interested in informing and educating consumers: in fact, the EU has only allocated EUR 5.5 million in food labelling awareness campaigns from 2021 to 2025
