QUALITY, OIL and GDO: A PERMANENT CONFLICT. ITALIAN OIL AND SUPERMARKETS ARE BACK TO BE INCOMPATIBLE The bargain price proposed by several large-scale retail chains declares goodbye to Italian extra virgin olive oil on the shelves. The combined combination of the return of below-cost promotions,low-priced EU oil and the one-litre bottle clearly indicates that large-scale distribution is back to fighting solely over price, sales volumes, and making oil only a coquette product.
For quality and Italian products, look elsewhere..
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