‘ESSELUNGA AT HOME’: the first large-scale retail e-commerce in Italy

We saw at Delhaize in Belgium a system that allows customers to do their shopping either via the web or via fax and have it delivered to their home. Bernardo, although not convinced, gives his approval. ... we started with e- commerce in Monza in March 2001, using the warehouse of the supermarket in Via San Fruttuoso, which we adapted as a dark store