American consumers spent a record $10.8 billion on Black Friday, up 10.2 per cent year-on-year.

This masked markedly different trends in e-commerce and physical shops. While online retail sales increased by 14.6 per cent year-on-year, in-store sales increased by only 0.7 per cent, Mastercard said.

Adobe [Analitics] predicts that sales during the entire festive season, from 1 November to 31 December, will reach $240.8 billion, an increase of 8.4 per cent over last year, despite inflation [inflation is down but prices are no longer falling] . Compiled 2 December, updated 3 December 2024