How Walmart became an advertising powerhouse while remaining focused on the food, non-food and e-commerce business
It is a pity that no Italian company has had the size but above all the vision to approach the world as these giants have done. In Italy everyone thought: e-commerce must be sustainable on its own. It happened to Esselunga at home until it had no rivals, but Amazon and Walmart disprove this vision. E-commerce is sustained by other, more profitable revenues
