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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
    • Photos
    • Videos
  • Publications
    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
  • Marketing
    • Marketing News ad Analysis
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  • Geopolitics & History
    • History of the Caprotti and Venosta families
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    • Food and Retail History
    • Local History
    • History of Italy
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Yearly Archives: 2026

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  2. 2026

Geopolitics and History — by Giuseppe Caprotti17/04/2026

Why the Russian economy is in great difficulty

Donald Trump could have given the final push in the war on Vladimir Putin’s Russia and brought it down. The conditions were all there but he decided instead to remain ‘Our man in Washington’: Trump in the hands of the Russians

History of Italy Local History Marketing News ad Analysis People, Environment & Culture — by Stefano Volponi16/04/2026

In the midst of the book market turmoil, the Hoepli family business goes into liquidation

When there is so much animosity, stepping aside is difficult. Not least because in a company there is history and identity, family but also individual.
Easy to say with hindsight, but a compromise, to the detriment of individuals, to save the company, is always desirable.

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti15/04/2026

Factory Positioning: questions and answers

Notes in preparation for the meeting: to better understand the content I recommend watching the video

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti13/04/2026

The government punishes organic and promotes wine

Do we put a spoke in the wheels of organic food, encouraging the ingestion of pesticides, and promote wine, the abuse of which is carcinogenic? More attention to the health of citizens would not hurt.

Food and Retail History In the spotlight Marketing News ad Analysis — by Giuseppe Caprotti12/04/2026

Eataly: the losses of the food park Fico Eataly World and the ‘simplified procedure’ loan

The parable of Eataly from 2020 to the present day, with the latest events concerning Verona and Bologna

Marketing News ad Analysis — by Giuseppe Caprotti10/04/2026

Eurospin asks suppliers for a ‘financial contribution of 3%’: Icqrf opens investigation for prohibited business practices

Eurospin is a brilliant chain with very interesting commercial initiatives. Too bad it gets lost in these kinds of initiatives that, in my opinion, risk damaging its image

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti07/04/2026

Big brands towards decline?

Private label products continue to grow while the share of big brands falls

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti07/04/2026

In the past twelve months, almost 4 out of 10 consumers in the US have boycotted a brand

‘Political and social positions now have measurable business consequences’

Food and Retail History History of Esselunga Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti02/04/2026

Industry margins doping inflation

Names crop up: Nestlé, Coca-Cola, Procter and Gamble, Kimberly Clark, Pepscico, Algida (Unilever) and L’Orèal for FMCG in a ‘Dejà Vu’ I had experienced in Esselunga with the advent of the Euro

Food and Retail History History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis — by Giuseppe Caprotti30/03/2026

Ahold Delhaize: e-commerce and customisation

Profitable, double-digit growth E-commerce and 14 billion customisation in marketing: a recipe to admire and copy

Geopolitics and History — by Giuseppe Caprotti26/03/2026

While Italian agriculture sinks, African agriculture could take off. Thanks to the Mattei Plan

The objectives of the Mattei plan are unclear and the risk of an autogoal on Italian agriculture is possible

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti and Massimo Giordani26/03/2026

THE FUTURE WE ENVISAGED E-commerce food today

E-commerce sustainability, personalisation and AI. The European GDPR should not be an excuse, Mario Gasbarrino: ‘if you want to commit suicide, don’t do e-commerce’. And Marco Biasin: ‘we need a single database’

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Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

Characters


Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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