In the past twelve months, almost 4 out of 10 consumers in the US have boycotted a brand
‘Political and social positions now have measurable business consequences’
Industry margins doping inflation
Names crop up: Nestlé, Coca-Cola, Procter and Gamble, Kimberly Clark, Pepscico, Algida (Unilever) and L’Orèal for FMCG in a ‘Dejà Vu’ I had experienced in Esselunga with the advent of the Euro
