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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
    • Photos
    • Videos
  • Publications
    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
  • Marketing
    • Marketing News ad Analysis
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  • Geopolitics & History
    • History of the Caprotti and Venosta families
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Monthly Archives: April 2026

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Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti19/04/2026

The ersatz era: the replacement food revolution

Substitute foods are a mature segment that responds to environmental, health, ethical and economic needs. Food technology has made extraordinary progress in replicating flavours and textures

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti19/04/2026

Chocolate without cocoa?

For years, cocoa was treated as a commodity: present in hundreds of references, manageable with seasonal contracts, relatively stable. Between 2024 and 2025 this approach was staravolta

Food and Retail History Geopolitics and History History of Esselunga Marketing News ad Analysis — by Giuseppe Caprotti19/04/2026

Supermarket: the American dream

The supermarket idea turned out to be a move for which there were no answers, and in the long run one of the moves that led the US to win the cultural and economic game they played with us on the chessboard of Europe

Food and Retail History History of Esselunga — by Giuseppe Caprotti19/04/2026

Esselunga and e-commerce, or Esselunga at home

Stimulated by Mc Kinsey, we thought about e-commerce in 1999, a few months after Google was founded. This is discussed in ‘Le Ossa dei Caprotti’

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti17/04/2026

Target (USA): recovery through artificial intelligence

Target, one of the largest US retail chains, has invested $6 billion this year in shops, people and technology. The reason: after years of declining sales, cluttered shelves, high prices and unattractive products, the company has decided that recovery comes through artificial intelligence

Geopolitics and History — by Giuseppe Caprotti17/04/2026

Why the Russian economy is in great difficulty

Donald Trump could have given the final push in the war on Vladimir Putin’s Russia and brought it down. The conditions were all there but he decided instead to remain ‘Our man in Washington’: Trump in the hands of the Russians

Marketing News ad Analysis — by Giuseppe Caprotti16/04/2026

US GD undermined by German discounters tries to win over rural dwellers

How the war for market shares in food and non-food is evolving

History of Italy Local History Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti16/04/2026

In the midst of the book market turmoil, the Hoepli family business goes into liquidation

When there is so much animosity, stepping aside is difficult. Not least because in a company there is history and identity, family but also individual.
Easy to say with hindsight, but a compromise, to the detriment of individuals, to save the company, is always desirable.

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti15/04/2026

Factory Positioning: questions and answers

Notes in preparation for the meeting: to better understand the content I recommend watching the video

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti13/04/2026

The government punishes organic and promotes wine

Do we put a spoke in the wheels of organic food, encouraging the ingestion of pesticides, and promote wine, the abuse of which is carcinogenic? More attention to the health of citizens would not hurt.

Marketing News ad Analysis — by Giuseppe Caprotti10/04/2026

Eurospin asks suppliers for a ‘financial contribution of 3%’: Icqrf opens investigation for prohibited business practices

Eurospin is a brilliant chain with very interesting commercial initiatives. Too bad it gets lost in these kinds of initiatives that, in my opinion, risk damaging its image

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti07/04/2026

Big brands towards decline?

Private label products continue to grow while the share of big brands falls

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Keywords


Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

Characters


Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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