Those ‘in the air’ nappies from the US
In September 2026, Luigi Rubinelli pointed out that the recent refurbishment of the Esselunga on Viale Piave had retained some of the innovations that I had brought back from the United States in the late 1980s
Three small innovations introduced from Dominick’s in Chicago: signage, staff badges and an intercom system
The intercom was used as a marketing tool: following an agreement with Radio Montecarlo, brokered by Jan Miguel Battistoni, we sold ‘on-air’ advertising slots to our suppliers in exchange for promotional contributions
