this is related to two relevant phenomena in digital retail today: on the one hand, the rapid expansion of the‘second hand‘ market, on the other hand, the increasing entry of products from abroad with lower average prices. Both factors contribute to a reduction in the average shopping basket value, even in the presence of steadily increasing demand’. This is the effect of the arrival of Temu, Shein and similar platforms offering‘low price‘ products and accused of selling illegal and unreliable products.
On the origin of the name read here.
On the geopolitical role of e-commerce read this article.
Compiled 20 November, updated 23 November 2025
