Global fruit prices rise by a third as cream-filled viral bars are offered. The bars, a combination of pistachio cream, grated shortbread and milk chocolate, were a modest success after their launch in 2021 by Emirati boutique chocolate maker FIX, until a TikTok video turned them into a global phenomenon.
The clip, released in December 2023, amassed more than 120 million views and fuelled a worldwide craze for pistachio chocolate, spawning a series of imitations. Because of the craze, prices of pistachio nuts have increased from $7.65 a pound a year ago to about $10.30 a pound now.
