The trend in volume sales was also positive, with an increase of 1.6%, which was clearly in contrast to the previous years, 2022 and 2023. This result was influenced by the increase in promotional pressure, which grew by 1.3% compared to 2023 and 2.3% compared to 2022, a significant figure for the market. The price trend shows a significant change compared to the last two years: in 2024, the increase was limited to 0.6%, setting up a semi-deflation scenario compared to 9.4% in 2023 and 7.6% in 2022