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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
    • Photos
    • Videos
  • Publications
    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
  • Marketing
    • Marketing News ad Analysis
    • Armando Testa Advertising
  • Geopolitics & History
    • History of the Caprotti and Venosta families
    • History of Esselunga
    • Food and Retail History
    • Local History
    • History of Italy
    • Geopolitics and History
  • People, Environment & Culture
    • Guido Venosta Foundation
    • Guido Venosta
  • Italiano

Reviews about the book
"Le ossa dei Caprotti"


Reviews 28/10/2025

“Le Ossa dei Caprotti”: review by Roberta Benedetti from my site

Good morning, I just finished your book and I just wanted to thank you for your strength and emotional intelligence.…

People say about me Reviews 19/02/2025

Vittorio Cocchi – Esselunga pensioner – on the book Le Ossa dei Caprotti

In the face of her powerful work of historical reconstruction (personal, family, company, country), I cannot fail to acknowledge her great lucidity, intellectual honesty and courage (as well as uncommon literary skills).

People say about me Reviews 13/02/2025

Martina Gili about One More Time and Esselunga

One of the most beautiful episodes! I’ve always wondered why Esselunga was light years ahead of its competitors, and hearing the story told by Giuseppe Caprotti gave me some answers

Reviews 08/02/2025

My friend Axelle about Le Ossa dei Caprotti

… thank you for Le Ossa dei Caprotti, you did a great job of saying everything there was to say in your own way

People say about me Reviews 22/12/2024

Anita Conti ; four stars not five on Amazon

From a very harsh criticism comes one of the reasons why I wrote this book: I do not like the fake news that has always been spread about me, the company, the family, etc.

Reviews 08/12/2024

The dark side of the founder

Very detailed book about a son’s pain against a manipulative and ruthless father. It greatly downplays the figure of Bernando Caprotti.

People say about me Reviews 30/11/2024

Renato Miradoli on Le Ossa dei Caprotti in Ascoli Piceno

One of the most beautiful bookshops in Italy for one of the best ‘corporate storytelling’ books I have read. Congratulations Giuseppe Caprotti

People say about me Reviews 30/11/2024

Christiano Zingarlini about Le Ossa dei Caprotti

Reading the book confirms the human depth of Giuseppe Caprotti, which was also perceived when seeing him at work in the way he approached us in the sales outlets in Milan in the 1990s

History of Esselunga History of the Caprotti and Venosta families People say about me Reviews 25/11/2024

Grok 2 – Elon Musk’s AI – about Giuseppe Caprotti and his book, Le Ossa dei Caprotti

The above information reflects Giuseppe Caprotti’s significant role in the Italian retail world and the complex family dynamics that influenced both his personal and professional life

People say about me Reviews 24/11/2024

Angelo Tommasoni and Micaela Solbiati on Le Ossa dei Caprotti

“This is the story of many of us!” “Wonderful.”

People say about me Reviews 24/11/2024

‘The other side of the coin’

Totally different view from the father, with this book I have framed much better the historical events around Esselunga otherwise too romanticised and inflated by Father Bernardo

History of the Caprotti and Venosta families People say about me Reviews 11/11/2024

Mrs. Tremolada about Le Ossa dei Caprotti

A book not to be missed. Admirable honesty in the narration and the delicacy reserved for the father anyway

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Keywords


Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

Characters


Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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"Le ossa
dei Caprotti"
Giuseppe Caprotti
public profile
Giuseppe Caprotti
Giuseppe Caprotti
Giuseppe Caprotti
Giuseppe Caprotti

Giuseppe Caprotti graduated in History from the Sorbonne and went on to spend more than thirty years in large-scale retail, where he gained experience at every level — from warehouse worker and cashier to manager, entrepreneur and consultant. Today he devotes his energies to the Guido Venosta Foundation. He is the author of Alto Adige o Sudtirol? (Franco Angeli) and Le ossa dei Caprotti (Feltrinelli)
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