Coldiretti’s strategy on US tariffs resembles the one – half-hearted – on extra virgin olive oil

“The government should immediately put in place a relevant communication plan to enhance our production in America. We will not be able to shift the axis of our target markets any time soon. And we cannot give up on the USA’.

It is a pity that the plan for the communication of Made in Italy food has been ‘in the works’ for years with poor results.

Coldiretti’s strategy resembles that on extra virgin olive oil where , for example, there is much talk – Coldiretti’s post below is from last month – of combating unfair practices but for which absolutely nothing has been done.