Coca-Cola: sales and profits boosted by the success of the World Cup

Coca-Cola Co. has raised its full-year outlook, buoyed by demand in the last quarter, whilst it was one of the main sponsors of the FIFA World Cup.

The company now expects organic sales growth of 5 per cent and has raised its forecast for earnings per share growth to 8 per cent.

Coca-Cola exceeded earnings and sales expectations for the last quarter, with organic sales rising by 7% in North America (= 40% of turnover), where the World Cup was hosted.

Thanks to football, Coca-Cola can put all its problems behind it this year