The Italian organic label is launched

greater value for supply chains and ‘Made in Italy’ products. It will appear alongside the European Union’s organic production logo.

… “In 2025, the positive trend in domestic consumption will strengthen, rising by over 9 per cent compared with the previous year. The value of organic product consumption in Italy will reach 4.4 billion euros (a 9.2 per cent increase on 2024), the highest ever recorded, accounting for 4 per cent of the total value of national agri-food expenditure. Eight regions, together with the Autonomous Province of Bolzano, have already exceeded the European target of 25 per cent of utilised agricultural area under organic farming, which in 2025 accounts for 19.4 per cent of the total national area (2,377,749 hectares). There are, meanwhile, 95,389 organic producers, of whom 85,443 are farms.”

The sector faces many problems: are we putting obstacles in the way of organic farming, whilst encouraging the use of pesticides, and promoting wine, the excessive consumption of which is carcinogenic?

Furthermore, large-scale retailers have trivialised private-label products, stripping them of their value.

The result is that the area converted to organic farming in Italy fell (-5.4 per cent) in 2025, as highlighted by Giuseppe Coletti on LinkedIn.

Labels and advertising – I’m thinking of the pasta adverts – are of no use whatsoever if the sector is, in fact, penalised by a decree that undermines its very survival.