Factory Positioning: ‘MDD – IDM Strategies and Market

My speech will also start from some of my experiences at Esselunga, where for many years I worked on the development of projects that accompanied an important phase in the evolution of Italian distribution: the Superstores, the Fìdaty card, Esselunga at Home, the ESD purchasing centre, the development of organic products, together with the introduction of the company’s first social report. The aim, of course, is not to look back. Those experiences serve above all as a starting point to reflect on how distribution, the role of retailer brands and the relationship between industry and retail are changing today.

Quick Take — Whole Foods Market to open six new Daily Shop shops in the UK in the coming months

The point-of-sale assortment will include :

A range of certified organic and conventional products.

Prepared food options, including lunchtime salads, sandwiches and seasonal favourites.

An assortment of meat and seafood with a variety of convenient grab-and-go offerings. All meat items are certified for animal welfare and include organic options and all seafood offerings are sustainably caught in the wild or responsibly farmed.

A bakery department offers fresh bread daily and everyday favourites such as Whole Foods’ Viennoiserie and brown butter biscuits. The department also provides a wide variety of special diet items, including gluten- and dairy-free brownies, doughnuts and biscuits.

A Wellness & Beauty department with a wide assortment of supplements, skin care, hair care and more.

A speciality department highlighting artisan cheeses and producers, as well as local and premium beers, wines and spirits.

The first Daily Shop experiment was made in 2024 in the United States.

The pdv area will range from 300 to a maximum of 1,000 square metres.

Ecommerce food Conference 2026

Giuseppe Caprotti, author of the book Le Ossa dei Caprotti, is an expert in the distribution of food and non-food products. He contributed to the modernisation and strategic and organisational development of Esselunga. in large-scale distribution, introducing innovative management tools and food innovation. He is president of the Guido Venosta Foundation, which promotes scientific research, health protection, culture, solidarity and the environment

Quick Take — Organic sales in Italy to grow by 6.2% in 2025 with sales at 6.9 billion

If we look at the weight of organic in the individual products sold by modern distribution, Nomisma data speak of a still rather low overall incidence in the food sector, 2.8% in 2025, up by 0.1 on the previous year.

The export of Italian organic products reached €3.9 billion in 2024, a growth of 7% over the previous year and an extraordinary increase of 174% compared to 2014 …