‘Where the world is going’ : Amazon, 2024 sales close to $638 billion (11%). Physical shops grow more than online

The real news is that the physical channel is growing faster than e-commerce in year-on-year figures, but its share within the group drops from 3.8 per cent in 2022, to 3.2 per cent in 2024. Most probably other sectors, such as the cloud, give Amazon greater satisfaction in terms of profitability than physical distribution