How and especially what Gen Z buys
Compiled 17 April, updated 10 May 2026 By now, Generation Z, born between 1996 and 2015, predominantly uses a mixture…
Compiled 17 April, updated 10 May 2026 By now, Generation Z, born between 1996 and 2015, predominantly uses a mixture…
Of the total 1,233 claims analysed in the industry, only three were supported by scientific literature, and none of these three belonged to Nestlé or Danone. Furthermore, many of these promises lacked transparency