Marketing News ad Analysis – Page 3

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti 06/03/2026

The video of ‘The future they imagined, eCommerce food today’

Today, eCommerce food & grocery, although still representing a limited share of the overall turnover of food distribution, has in several cases reached economically sustainable models. This topic was discussed at the eCommerce Food Conference during a round table discussion between Giuseppe Caprotti and Mario Gasbarrino, two historical protagonists of Italian large-scale retail, moderated by Cristina Lazzati, director of Mark Up and Gdoweek

Food and Retail History Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti 05/03/2026

Not only Nutella, with a maxi-merger Giovanni Ferrero has created a new group in Belgium

The two Ferreros are travelling in parallel with the aim of doubling the firepower of the world’s third largest confectionary industrial group after Mars and Mondelez within a few years

Food and Retail History Geopolitics and History History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis — by Giuseppe Caprotti 02/03/2026

A brief history of e-commerce

A planetary trade war, eminently political, in which the Chinese and Americans are the ‘masters’ and Europe, apart from a few rare exceptions – such as Lidl – has stood by and watched

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti 02/03/2026

The false myth of ‘100% Italian’ food

We often imagine the Made in Italy agri-food industry as a self-sufficient system, capable of producing all the raw materials it uses in-house. The reality is quite different

Marketing News ad Analysis — by Giuseppe Caprotti 21/02/2026

The best olive oil on the supermarket shelf is 100% Italian

Interesting indicative test of top brands. And in Spain, the world’s leading olive oil producer, the Andalusian cooperative Dcoop, has denounced widespread fraud in Spain over refined olive oils. Which, according to the vibrant accusation, are in some cases mixed with oils of lower value such as pomace and sunflower oils

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti 17/02/2026

Walmart: its market value exceeds $1 trillion

Walmart, the 12th largest company in the world in terms of capitalisation, has a chance to face eternal rival Amazon on an equal footing

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti 14/02/2026

US trends via Whole Foods (Amazon) recommendations: fibre is the new protein, tallow is all the rage

Tallow, fibre, protein. And then alcohol, whole milk and meat, with tro every logic but that of the US lobbies

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti 14/02/2026

PepsiCo cuts prices on snacks by 15%

The PepsiCo case confirms what was known: many big brands have doped prices and margins in recent years. Not least because a 15% drop means that they had plenty of ‘hay in the farmyard’. PepsiCo was the world’s second largest food producer in 2023, after Nestlé and before the Brazilian meat producer JBS.

Food and Retail History Geopolitics and History Marketing News ad Analysis — by Giuseppe Caprotti 13/02/2026

Where the world is going: with Amazon, Alibaba, Shein and Temu, trade takes on a geopolitical aspect

Technology platforms are like transnational states: they may perhaps pay fines in the billions, but they will almost certainly never pay taxes equivalent to those paid by their competitors. And they will therefore continue to operate by competing unfairly with them

Food and Retail History Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti 10/02/2026

Ferrero: the hazelnut policy in Piedmont is not sustainable for farmers and does not valorise the Italian product

‘It is necessary to avoid foreign hazelnuts and Piedmontese hazelnuts in the same product’. Ferrero could imitate Barilla that sells pasta with 100% Italian wheat and possibly differentiate: Italian and non-Italian products

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti 01/02/2026

Parma ham amid new scandals and the PNRR museum

In the face of continuous scandals, the consortia, instead of trying to get the ham out of an image impasse and think about relaunching consumption of Parma ham, making it ‘cool’, as the Iberian jamon has done, prefer to celebrate themselves by doubling the museum (with 600,000 euro from the Pnrr)

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti 30/01/2026

Baby milk scandal: two dead, Nestlé in the crosshairs of criminal investigations

Children’s milk: the presence of toxins in Nestlé products was identified ten days before the first recalls, at the end of November. According to ‘Le Monde’, the manufacturer waited for a ‘health risk analysis’ before informing Dutch and then European authorities of the presence of cereulide in milk produced in the Netherlands…