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    Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti19/04/2026

    The ersatz era: the replacement food revolution

    Substitute foods are a mature segment that responds to environmental, health, ethical and economic needs. Food technology has made extraordinary progress in replicating flavours and textures

    Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti19/04/2026

    Chocolate without cocoa?

    For years, cocoa was treated as a commodity: present in hundreds of references, manageable with seasonal contracts, relatively stable. Between 2024 and 2025 this approach was staravolta

    Food and Retail History Geopolitics and History History of Esselunga Marketing News ad Analysis — by Giuseppe Caprotti19/04/2026

    Supermarket: the American dream

    The supermarket idea turned out to be a move for which there were no answers, and in the long run one of the moves that led the US to win the cultural and economic game they played with us on the chessboard of Europe

    Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti17/04/2026

    Target (USA): recovery through artificial intelligence

    Target, one of the largest US retail chains, has invested $6 billion this year in shops, people and technology. The reason: after years of declining sales, cluttered shelves, high prices and unattractive products, the company has decided that recovery comes through artificial intelligence

    Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti17/04/2026

    How and especially what Gen Z buys

    By now, Generation Z, born between 1996 and 2015, predominantly uses a mixture of search engines and chatbots (33%) or…

    Marketing News ad Analysis — by Giuseppe Caprotti16/04/2026

    US GD undermined by German discounters tries to win over rural dwellers

    How the war for market shares in food and non-food is evolving

    History of Italy Local History Marketing News ad Analysis People, Environment & Culture — by Stefano Volponi16/04/2026

    In the midst of the book market turmoil, the Hoepli family business goes into liquidation

    When there is so much animosity, stepping aside is difficult. Not least because in a company there is history and identity, family but also individual.
    Easy to say with hindsight, but a compromise, to the detriment of individuals, to save the company, is always desirable.

    Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti15/04/2026

    Factory Positioning: questions and answers

    Notes in preparation for the meeting: to better understand the content I recommend watching the video

    Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti13/04/2026

    The government punishes organic and promotes wine

    Do we put a spoke in the wheels of organic food, encouraging the ingestion of pesticides, and promote wine, the abuse of which is carcinogenic? More attention to the health of citizens would not hurt.

    Food and Retail History In the spotlight Marketing News ad Analysis — by Giuseppe Caprotti12/04/2026

    Eataly: the losses of the food park Fico Eataly World and the ‘simplified procedure’ loan

    The parable of Eataly from 2020 to the present day, with the latest events concerning Verona and Bologna

    Marketing News ad Analysis — by Giuseppe Caprotti10/04/2026

    Eurospin asks suppliers for a ‘financial contribution of 3%’: Icqrf opens investigation for prohibited business practices

    Eurospin is a brilliant chain with very interesting commercial initiatives. Too bad it gets lost in these kinds of initiatives that, in my opinion, risk damaging its image

    Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti07/04/2026

    Big brands towards decline?

    Private label products continue to grow while the share of big brands falls

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