Drafted 13 February , updated 30 March 2026
Ahold Delhaize ‘somnichannel offering continues to resonate with customers. The group’s online sales increased by 12.9% at constant exchange rates (9.1% at actual exchange rates), led by a robust 22.8% growth in the US…
Ahold Delhaize is investing in personalisation. The company has completed the launch of Prism, its proprietary digital e-commerce platform, across all five of the retailer’s US brands: Food Lion, The Giant Co., Giant Food, Hannaford and Stop & Shop.
Prism creates a unified digital backbone for large-scale customisation as it enhances opportunities in advertising and retail media. “This has enabled us to reach approximately 32 million customers and offer 14 billion personalised offers by 2025,”…
Ahold Delhaize, based in Zaandam, the Netherlands, is one of the largest food retail groups in the world. The company’sfamily of local brands serves around 63 million customers every week (*), both in physical and online shops, in the US, Europe and Indonesia.
The Ahold Delhaize USA division is ranked 11th on PG 100, Progressive Grocer’s 2024 ranking of the top food and consumer product retailers in North America. PG also named the company one of its retailers of the century. Source : Progressive Grocer
It is worth $11.3 billion, or 11.1 per cent of Ahold Delhaize’s sales.
In January 2026, Ahold Delhaize launched a proprietary technology platform for advertising called Edge.
Edge consolidates key retail media capabilities, including audience analysis, planning, activation and media optimisation, into a single ecosystem. By integrating with the loyalty programmes of each of Ahold Delhaize USA’s brands, as well as with Ahold Delhaize USA’s proprietary e-commerce platform, Edge offers a seamless omnichannel experience for both customers and brands (the approach seems to be to gather input from suppliers rather than a true stand-alone platform like Amazon’s).
P.S.: Delhaize, before being sold to Ahold, was Esselunga’s partner in the SEDD (Sainsbury’s, Esselunga, Delhaize, Docks de france, before the latter was acquired by Auchan) central purchasing centre and was also the company that inspired me on ecommerce, for the birth of Esselunga at home.
You can read about it in my book Le Ossa dei Caprotti.
At Delhaize we also sold some private label products (e.g., stuffed pasta).
(*) Essentially half of the retail giant’s customers are reached by customised marketing. Delhaize, originally from Berlgio, was already obliged in the 1990s , given the multicultural nature of the country, to do marketing operations differently in the areas it served. I remember, for example, 19 different types of leaflets, depending on the area (Walloon population, French-speaking, of Italian origin, of Arab origin, etc.).
Read also : Ahold Delhaize : $860 million warehouse in North Carolina
Below: at Delhaize, in Brussels, in 1998 with Paul Van De Vliet (sales manager) and Renaud Cogels (general manager).
