Over the last twelve months, the ‘fresh’ category has grown by 4%, whilst ‘fruit and vegetables’ (5.5%), ‘butcher’s & poultry’ (6.8%) and ‘packaged fresh products’ (3.7%). By contrast, categories such as “cold cuts” (-2.6%) and “packaged food” (1.3%) have slowed down …
purchase frequency is rising. Over the last year, it has increased by 7.6%: people are visiting shops more often, buying less to avoid stockpiling items that might end up being thrown away. Among young families with children under 24 – those facing the greatest financial difficulties – the trend is even more pronounced: the frequency has jumped by 12.8%. Despite all this, large-scale retail is showing stable growth of around 2%…
Among the 20 categories mentioned in the headline, bananas and extra virgin olive oil stand out. It is unclear whether Nielsen’s figures are adjusted for inflation or not.
