Giuseppe Caprotti guest of the Monza Brianza Rotary Club. The guest presented his latest book, Le Ossa dei Caprotti.

Today, Giuseppe Caprotti is also the president of the Guido Venosta Foundation, his maternal grandfather. The foundation was established with the aim of spreading the highest ideals of culture and solidarity and is actually involved in four areas: health protection and scientific research, solidarity, promotion of culture, environmental protection

ChatGPT about Giuseppe Caprotti and his book Le Ossa dei Caprotti

Giuseppe has contributed significantly to the development of the family business. After graduating in Contemporary History from the Sorbonne in Paris in 1986, with a thesis on the political and economic situation in Alto Adige published by Franco Angeli, Giuseppe embarked on a career in the retail sector. In 2004, after a period of collaboration with his father, Giuseppe was dismissed from the company. Subsequently, he assumed the presidency of the Guido Venosta Foundation. In 2023, he published the book ‘Le Ossa dei Caprotti’, published by Feltrinelli

Quick Take — Italy stands out among the ‘most organic’ countries in Europe with 2.3 million hectares the Italian organic area represents 19.8% of the total agricultural area

This means that, thanks to organic farming, one fifth of Italian farmland is free of pesticides . In essence , organic is a niche market – which for various reasons has not been able to express its full potential – for example, the % of consumption in France is almost double (5.6%) that of Italy – but which has a strong positive impact on Italy’s environment and thus also on our health.

Guido Venosta Foundation

P.S.: Italy ranks third for organic farmland only after France (2.9 million hectares) and Spain (2.7 million hectares)

Giuseppe Caprotti at OSA360, in front of 2000 entrepreneurs, in Milan on 8 November 2024

At OSA 360, the biggest event for entrepreneurs in Milan, I had the pleasure of telling an audience of more than 2,000 entrepreneurs, producers and retailers about the origins of Esselunga and all the innovations I introduced in the company up to 2004, inspired by the themes of my book ‘Le Ossa dei Caprotti’. It was exciting to share this vision, which continues to evolve through the initiatives of the Guido Venosta Foundation

The Caprotti family: my maternal grandfather Guido Caprotti Venosta, c. 1970s?

My grandfather Guido Venosta, the more introverted of the Venosta brothers, graduated from Cambridge and Pavia and worked all his life as an executive at Pirelli; in 1966 he became involved in the Italian Association for Cancer Research (today the Italian Foundation for Cancer Research - AIRC), which he transformed into Italy's largest private funding body in the fight against cancer. Initiatives that have made the history of fundraising for the non-profit world, such as the 'Health Oranges' and the 'Research Azaleas' (...), were born thanks to him.

Giuseppe Caprotti portrayed as Benefactor of the Ca’ Granda Foundation, 2023

When my mother Giorgina Venosta passed me the baton of the Guido Venosta Foundation, created in memory of her father and my grandfather, we were in the midst of the Covid-19 pandemic. As President, I then tried to intervene as much as possible with concrete aid to cope with the emergency; among these was the donation of 12 intensive care beds at the Policlinico di Milano. And the Foundation that runs it, in keeping with a centuries-old tradition that began in 1459, has paid tribute to this charity by dedicating a portrait to me