Quick Take — McDonald’s, one death and 49 cases of E. coli in the US

Most of the 49 cases occurred in Colorado and Nebraska, explains the health agency… After the announcement, the fast food chain’s stock plummeted more than 6% in after-hours trading. Rai News

The outbreak appears to be linked to the consumption of McDonald’s Quarter Pounder, with investigations focusing on fresh flaked onions and fresh beef patties as suspected contaminated ingredients.

E. coli kills 30 people a year in the US. Sales of Quarter Pounder were stopped in four states.

Caprotti family Easter egg hunt, 1964

For us, children with transalpine blood and habits, hunting for Easter eggs among the meadows and trees has always been a habit. With our mothers and cousins we would scatter around the countryside, well dressed and the girls in their hats; the customary photo would follow, like this one, full of the tenderness of memories, perfect for wishing everyone a peaceful Easter.

The Caprotti family and the Esselunga supermarkets: the Aprilia egg, 1950s

Nelson Rockefeller did not only ownEsselunga in Italy. He also owned a company, in Aprilia, that produced eggs.... In 1961, when by then all four of the planned Milanese shops had been opened, the balance sheet figures for the previous year - $200,000 net revenue - showed that not only the idea, but his way of realising it had been successful. Efficient logistics had been created, from the central warehouse to the purchase of large quantities of goods at favourable prices, but also a production chain of its own: IBEC took over a large poultry farm in Aprilia, the 'Chicken City', and turned it into a laying hen farm with an egg processing plant.

The Caprotti family and Esselunga: the first customers, 1957

The opening of the first supermarket was a remarkable success both in terms of public interest and in terms of prices, which were generally well below the average level by a good 15 to 20% depending on the products. Which all went generally well, except for self-service meat, which was initially a flop. It was only after many months of effort that the supermarket managed to persuade the Italian housewife to adapt to the do-it-yourself approach in this field as well.