The line between reality and narrative is sometimes thin, almost imperceptible. But there comes a time when reconstruction is necessary: the Hotel Palace toilet in St. Moritz, overheard conversations, the birth of Esselunga.
The story, the real one, is another.
It all began at the 18th-century Venetian exhibition organised by Marco Brunelli in 1955.
The following year, Richard Boogart, the first CEO of the future company, visits Italy and decides to focus on Milan, excluding Rome.
In 1957 Nelson Rockefeller’s IBEC founded Supermarkets Italiani, with minority shareholders (Brunelli, Crespi and Caprotti family).
Insights from the book: "Le ossa dei Caprotti"
From Garibaldi to the CIA and Esselunga, a meticulously documented saga of the family that reshaped Italian habits forever.
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