Guido, brother of Bernardo and Claudio Caprotti, with the help of his friend Marco Brunelli managed to get the Caprotti family, with other shareholders, to enter into a partnership with Nelson Rockefeller’s Ibec to create a chain of supermarkets in Italy. It was also with Brunelli that, a few years later, he became co-founder of GS (Generale Supermercati), later devoting himself to Manifattura Caprotti, the old family factory. Guido put everything he had into it, at a time when the textile sector in Italy was going through a deep crisis that also put the Manifattura in serious difficulty. In order to procure the necessary funds to keep it from sinking, he sold all the shares he owned in Esselunga to Guido, without knowing that his brother was actually deceiving him on several fronts, eventually liquidating him: in 1977 Esselunga bought the Manifattura for zero, leaving Guido with much less in return than he could and should have had, and a bitterness that would last for decades, before easing up enough to talk to Bernardo again. (p. 106).
