Temu’s monthly active users, a measure of engagement on its app, plummeted 51 per cent to 40.2 million in the US between March and June, according to data from market intelligence firm Sensor Tower. The number of US shoppers using Shein’s app also dropped over the same period, though not as dramatically. The fast fashion retailer recorded a 12% drop in monthly active users to 41.4 million, according to Sensor Tower. Shein and Temu pioneered a new e-commerce model that revolutionised the retail industry across the western world over the past five years…
