Communication often remains discreet, but the commercial organisation is now evident on the shelves. … In recent weeks, for example, Carrefour has activated dedicated discounts on a selection of halal products, with offers valid on certified meats, basic ingredients and packaged references linked toIftar meals, the evening time when the daily fast is broken.
According to the Ismu Foundation, as of 10 July 2025, Muslims in Italy number more than 1.7 million, representing over 30% of the resident foreign population.
And it is no coincidence that the latest surveyby GS1 Italy’s Osservatorio Immagino – the eighteenth, relating to Italian large-scale retail trade between July 2024 and June 2025 – photographs a growth in the market of the 635 halal-certified products, i.e. food, cosmetics and pharmaceutical goods that comply with the ethical and hygiene standards of Islamic doctrine.
The advancement of this segment was 3 .5% in value and 3 .1% in volume, supported also by the expansion of the offer on the shelves (3%).
